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Search Engineering
for the AI Era

Most SEO spend generates traffic that doesn't convert. Search Engineering starts where your buyer makes decisions and build backwards from there.
Most agencies build traffic. FTA builds conversion infrastructure. Search Engineering identifies where your buyers make decisions, engineers your presence at those moments, and measures every outcome in pipeline - not just rankings.

What is Search
Engineering?

Search Engineering is the evolution of SEO, an advanced framework that aligns organic, AI, and contextual signals to build brand visibility across search and discovery ecosystems.

While traditional SEO optimises pages for rankings, Search Engineering engineers an entire visibility system, starting from your buyer's decision moment, building every page, signal, and citation to serve that moment, and connecting it all into a compounding pipeline asset.

Our Methodology

The five pillars of Search Engineering.
GEO / AEO
When a buyer asks ChatGPT or Perplexity for a vendor in your category, your brand is the answer - not your competitor's.
Entity Authority
We help engineer your brand into the knowledge graph so AI and Google recognise you as the authority.
Revenue Attribution
We connect every organic visit to your CRM, so you see which pages drive pipeline.
Zero-Click Readiness
Own the answer, not just the link. We engineer pages to win AI Overviews and snippets.
Context Graph Optimization
We build semantic relationships between your content, entities, and topics so your brand is understood
Schedule a Call
Every pillar feeds the next. Visibility compounds. Pipeline grows.
Nothing exists just to fill a content calendar.

Case Studies

Outcome is the only currency.
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Reliance Digital × FTA Global

From 20,738 to 166,400 ChatGPT Sessions in 9 Months
E commerce
Proof of Impact

Reliance Digital × FTA Global

+702.39% ChatGPT sessions

from 20,738 to 166,400 in 9 months

500+ blogs and 400+ pages

Rebuilt for AI retrieval and LLM discoverability
From 20,738 to 166,400 ChatGPT Sessions in 9 Months
See the full case study →

Apex Group × FTA Global

A 22-point health score jump in two weeks. No new content. No new campaigns. Just fixing what was broken.
BFSI
Proof of Impact

Apex Group × FTA Global

55 to 77 Health score

improvement in 2 weeks

+40% Relative uplift

from starting baseline
A 22-point health score jump in two weeks. No new content. No new campaigns. Just fixing what was broken.
See the full case study →

Paisa247×FTA Global

FTA Global helped Paisa247 improve organic app installs, store visibility, and conversion quality through a structured Google Play Store optimization strategy.
BFSI
Proof of Impact

Paisa247×FTA Global

55.22% install growth

From 23,116 baseline installs to 35,881 pro rated installs

18.05% store conversion rate

Conversion improved steadily through ASO testing and listing refinement
FTA Global helped Paisa247 improve organic app installs, store visibility, and conversion quality through a structured Google Play Store optimization strategy.
See the full case study →

Legend of Toys × FTA Global

143% revenue growth in a month. ₹65.6 lakh in March. ROAS held at 3x. Here is how scaling without breaking works.
E commerce
Proof of Impact

Legend of Toys × FTA Global

143% revenue growth

From January baseline to February 2026

3x ROAS

Maintained at scale through structured performance framework
143% revenue growth in a month. ₹65.6 lakh in March. ROAS held at 3x. Here is how scaling without breaking works.
See the full case study →

Step Learning × FTA Global

The expertise was already there. Buyers just couldn't find it before they found someone else.
Education
Proof of Impact

Step Learning × FTA Global

75.9% organic click growth

Monthly clicks grew from 535 to 941

266.7% more Top 10 keywords

Visible Top 10 rankings grew from 3 to 11
The expertise was already there. Buyers just couldn't find it before they found someone else.
See the full case study →

Global Hearing Aid × FTA Global

₹12.58L to ₹19.15L in 4 months. No new budget. No new channels. Just better optimizations and strategy.
Healthcare
Proof of Impact

Global Hearing Aid × FTA Global

52.17% revenue growth

From ₹12.58L baseline to ₹19.15L all-time record

8.07% CPL reduction

Cost per lead dropped while revenue scaled
₹12.58L to ₹19.15L in 4 months. No new budget. No new channels. Just better optimizations and strategy.
See the full case study →

FTA Global x ManipalCigna

FTA Global helped ManipalCigna, a leading health insurance brand, scale its visibility across high intent search and AI driven discovery.
Healthcare
Proof of Impact

FTA Global x ManipalCigna

797% Top 10 keyword growth

Top 10 keywords grew from 149 to 1,337 between August and December 2025

1.5M+ search demand captured

Up from 408K, driven by intent-aligned content and city-level demand capture
FTA Global helped ManipalCigna, a leading health insurance brand, scale its visibility across high intent search and AI driven discovery.
See the full case study →

India's Leading Veterinary Brand × FTA Global

The brand was already trusted. It just wasn't being found early enough, clearly enough, or locally enough.
Healthcare
Proof of Impact

India's Leading Veterinary Brand × FTA Global

272% AI Overview citation growth

Google AI Overview citations grew from 700 to 2,600

750 new ChatGPT citations

ChatGPT citations grew from 132 to 883 across 6 months
The brand was already trusted. It just wasn't being found early enough, clearly enough, or locally enough.
See the full case study →

India's Leading Electronics Company x FTA Global

India’s leading consumer electronics retailer partnered with FTA Global to win visibility in AI-led discovery and accelerate organic growth across AI engines and traditional search.
E commerce
Proof of Impact

India's Leading Electronics Company x FTA Global

128%

Revenue growth reached 128% from ChatGPT

3.5M

Monthly organic clicks increased from 1.6M to 3.5M
India’s leading consumer electronics retailer partnered with FTA Global to win visibility in AI-led discovery and accelerate organic growth across AI engines and traditional search.
See the full case study →

Gemsmantra x FTA Global

Gemsmantra is a brand that connects people with gemstones and Rudraksha for their beauty, energy and purpose. Blending ancient wisdom with modern aspirations, it aspires to be the most trusted destination for gemstones, Rudraksha and crystals. This heritage-rich company approached FTA Global to transform its paid advertising into a consistent revenue engine.
E commerce
Proof of Impact

Gemsmantra x FTA Global

1777%

International campaigns ROAS uplifted with a quantum jump in revenue.

8.97

The Mala product line achieved a ROAS of 8.97
Gemsmantra is a brand that connects people with gemstones and Rudraksha for their beauty, energy and purpose. Blending ancient wisdom with modern aspirations, it aspires to be the most trusted destination for gemstones, Rudraksha and crystals. This heritage-rich company approached FTA Global to transform its paid advertising into a consistent revenue engine.
See the full case study →

Zoomcar x FTA Global

Zoomcar is India’s leading self-drive car rental marketplace, operating across more than 40 cities. The platform enables users to rent cars by the hour, day, or week through an app-first experience, while empowering individual car owners to earn by listing their vehicles.
SAAS
Proof of Impact

Zoomcar x FTA Global

18%

growth in organic clicks (QoQ)

177K+

new organic visits in Q1
Zoomcar is India’s leading self-drive car rental marketplace, operating across more than 40 cities. The platform enables users to rent cars by the hour, day, or week through an app-first experience, while empowering individual car owners to earn by listing their vehicles.
See the full case study →

Zoomcar x FTA Global

Zoomcar is India’s leading self-drive car rental marketplace, operating across more than 40 cities. The platform enables users to rent cars by the hour, day, or week through an app-first experience, while empowering individual car owners to earn by listing their vehicles.
Proof of Impact

Zoomcar x FTA Global

18%

growth in organic clicks (QoQ)

177K+

new organic visits in Q1
Zoomcar is India’s leading self-drive car rental marketplace, operating across more than 40 cities. The platform enables users to rent cars by the hour, day, or week through an app-first experience, while empowering individual car owners to earn by listing their vehicles.
See the full case study →

Reliance Digital × FTA Global

From 20,738 to 166,400 ChatGPT Sessions in 9 Months
Proof of Impact

Reliance Digital × FTA Global

+702.39% ChatGPT sessions

from 20,738 to 166,400 in 9 months

500+ blogs and 400+ pages

Rebuilt for AI retrieval and LLM discoverability
From 20,738 to 166,400 ChatGPT Sessions in 9 Months
See the full case study →
FTA visibility

Own Your AI Discovery

FTA.visibility, built for the AI Era
Your competitors are being cited in AI answers right now. FTA.visibility shows you exactly where you stand, which queries surface your brand, which surface competitors, what's driving citations, and precisely what to fix. Built for CMOs who need answers, not dashboards.
Explore FTA.visibility Tool

Tools we built for Search Engineering.

GSC Backlink Insights Dashboard
Track how your backlinks influence visibility and performance.
HTTP Status Code Checker
Instantly audit status, redirects, SSL, and metadata for single or bulk URLs.
GSC Visualizer
Instantly visualize your GSC data in clear, actionable charts.
Google Search Builder
Craft bespoke Google-powered search solutions tailored to your data.
Explore Tech Labs
Karan Mathur
Sr. Director - SEO
Yash Kashid

Built by people who see beyond rankings.

Led by Tasneem C and Akash Patil, the Search Engineering team combines strategists, SEO engineers, and data specialists who understand how visibility works across Google, AI engines, and social platforms.

They don’t just optimize keywords, they engineer systems that make brands cited, remembered, and chosen.

Every engagement starts with one question: where is your buyer when they decide, and are you the answer they find? The Search Engineering team builds backwards from that moment, not forwards from a content calendar.

FAQ

Got Any Questions?


Q1. What does Fta.visibility actually do?

Fta.visibility shows how your brand appears across AI led discovery layers where buyers form opinions before visiting a website. It reveals where your brand is visible, where it is missing, and how clearly AI systems understand your expertise and positioning.

Q2. How is Fta.visibility different from traditional SEO tools?

Traditional SEO tools focus on rankings and traffic after a search happens. Fta.visibility focuses on pre click visibility. It helps you understand how AI systems surface, summarise, and recommend brands even when no click occurs.

Q3. What does LLM optimisation mean inside Fta.visibility?

LLM optimisation means improving how large language models interpret and reference your brand. Fta.visibility identifies clarity gaps, weak signals, and inconsistencies that prevent AI systems from accurately representing your brand and expertise.

Q4. How does Fta.visibility help improve brand visibility over time?

Fta.visibility highlights where visibility is leaking and which signals influence trust early in the buyer journey. This allows teams to prioritise the right fixes and track improvement across AI led discovery instead of relying on assumptions.

Q5. Does Fta.visibility show competitor visibility as well?

Yes. Fta.visibility tracks where competitors appear instead of you, how often they are referenced, and in which contexts. This helps you understand competitive displacement and identify realistic opportunities to gain visibility.

Ready to engineer your visibility?