India’s Leading Electronics Company x FTA Global

Business Impact

AI discovery became a new channel fast

ChatGPT sessions: 32K to 191K
Total LLM sessions: 35.6K to 194.2K
Monthly active users from LLM sources: 28.9K to 161.4K
Engagement rate: 98%
Revenue growth: 128% from Chat GPT

Organic amplification followed

Monthly organic clicks: 1.6M to 3.5M
Organic impressions: 203M to 249M
Blog page clicks: 25K to 266K
Product page clicks: 775K to 1.43M

The Challenge

Search behaviour moved from short keywords to full conversational queries driven by AI. However, visibility did not follow.

Key issues observed
• Existing product and category content was not optimized to surface in AI-generated responses
• Ranking volatility increased as search engines shifted to summarized result formats
• Tracking was missing for AI visibility, content citations, and question-level presence
• Organic click opportunities shrank as answers were consumed directly on the results page
• Influence dropped during high-intent decision-making moments
• Unstructured, intent-focused content gaps reduced presence in critical user conversations

Strategy

We stopped chasing rankings and started becoming the answer

FTA Global rebuilt discovery around five connected pillars, designed for citation, summarization, and trust across AI and search engines.

GEO / AEO
• Built 300+ answer-focused pieces designed to be quotable and extractable in AI responses
• Prioritised clear how it works and what to choose formats

Zero-click readiness
• Engineered pages for clean extraction into AI answers and direct SERP snippets

Entity authority
• Clarified 900+ pages to reduce ambiguity and strengthen machine trust in the brand as an entity

Context graph optimization
• Strengthened internal linking to connect questions, explanations, and comparisons into tighter topic clusters

Category shift
• Rewritten 600+ collections to explain the space and act as AI starting points for category discovery

Outcome

ChatGPT moved from an experimental channel to a scaled discovery channel, creating a new way for high-intent users to find the brand earlier in the buying journey.

Results delivered from Aug 25 to Jan 26
• ChatGPT sessions grew from 32K to 191K
• Total LLM sessions grew from 35.6K to 194.2K across AI engines
• Monthly active users from LLM sources grew from 28.9K to 161.4K
• Engagement rate reached 98%
• Revenue growth reached 128% from Chat GPT

Organic performance lifted in parallel
• Monthly organic clicks increased from 1.6M to 3.5M
• Blog page clicks increased from 25K to 266K
• Product page clicks increased from 775K to 1.43M

The Paradigm Shift

Clear answers made the brand easier for machines to understand and easier for customers to trust.

Core learnings from the engagement
• Visibility follows clarity
• AI first enhances search
• Zero clicks creates clicks
• Authority is omnichannel