Industry Search Trend Report

A comprehensive overview of the latest developments and trends shaping the B2B tech landscape in India today.

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The State of Healthcare Search 2025 by FTA Global decodes how India’s healthcare discovery has gone digital-first. Mobile now drives over 70% of all health-related searches, with “near me” and voice-based queries growing 42% YoY. Hospital discovery is increasingly local - “24-hour hospital near me” and “emergency hospital near me” rank among the top queries.

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The State of Search in Indian BFSI Industry 2025 is FTA Global’s in-depth analysis of how discovery in banking, finance, and insurance has transformed between June 2024 and June 2025. The report tracks a 33% decline in branded searches and a 38.9% drop in mutual fund queries, while vernacular and “near me” searches surged 30- 40% in Tier 2 and 3 cities.