CASE STUDY

FTA Global x ManipalCigna

FTA Global helped ManipalCigna, a leading health insurance brand, scale its visibility across high intent search and AI driven discovery.

-MINUTE READ

March 25, 2026

Business Impact

Revenue Growth

+18%

Growth in total clicks

2.59M

Impressions scaled from 528K

Services

SEO Strategy
Content Optimization
Keyword Mapping

Timeline

Aug 2025 to Dec 2025

The Challenge

Traffic was coming in. Leads were not.

Broad pages with no intent alignment
Weak depth and no expert signals
Missing high intent coverage
Poor internal linking
No capture of sum insured or city-level demand

Search Visibility

1,337
Top 10 keywords, up from 149 (~797% growth)

1.5M+
Search demand captured, up from 408K

Conversion Shift

Traffic → Qualified leads

High intent queries are now mapped directly to conversion pages

What We Fixed

Intent Alignment

Shifted to topic-led content structure
Built coverage across high-intent queries
Mapped keywords to the mid and bottom funnel

Content & Structure

Rewrote pages for clarity and decision support
Added FAQs and contextual depth
Introduced expert backed signals

Demand Capture

Created sum insured pages like ₹5L and ₹10L
Built city specific landing pages
Connected blogs to conversion pages

Internal Linking

Built structured linking across hubs
Improved discoverability
Directed traffic to conversion pages

Results

ManipalCigna was no longer just appearing in search, it was showing up where users evaluate, compare, and choose, leading to more qualified traffic and stronger lead generation outcomes.

Five Hubs.
One Marketing OS.

Every hub engineered to drive speed, precision, and accountability.* At FTA, we’re not built like an agency. We’re engineered as a Marketing Operating System. A connected model of Search Engineering, ABM, Creative, and Tech that work as an extension of your team, focused on one thing: outcomes.

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Outcome Blueprint

Every brand we work with gets more than reports. We build a **blueprint of  actions, signals, and systems** so marketing isn’t guesswork but engineered  for measurable growth.

50+

Team Members

A growing team of strategists, creators, and engineers powering outcomes.

25+

Clients

Every workshop, campaign, and playbook is tracked against pipeline impact.

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