Performance Labs: Predictable Marketing Growth
We connect your ads, creative, website optimization, and data into one system that learns and improves continuously, just like elephants sensing the coming rains.
Where Instinct Becomes a System.
From clicks to conversions, we engineer consumer growth systems that blend paid media, creative, and analytics. Built to drive outcomes, not just impressions.
The Challenge
Why generic campaigns are broken
Performance marketing lost its performance.
B2C brands are drowning in dashboards but starving for outcomes. Agencies optimize for CTRs and CPMs but not LTV. Performance Labs fixes that. We integrate paid media, creative intelligence, CRO, and data systems to focus on one goal: compounding ROI.
Discover Your Growth Opportunities
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We don’t chase impressions. Performance Labs fuses paid, creative and analytics to build growth systems that learn, adapt, and compound over time.
The FTA Approach
Performance Labs is built for one goal - better return on every rupee spent. We connect media, creative, and conversion data into one performance system that runs end-to-end.
Every ad, landing page, and test feeds real numbers back into strategy. The result? Faster optimization, lower costs, and campaigns that keep improving with every run.
Every ad, landing page, and test feeds real numbers back into strategy. The result? Faster optimization, lower costs, and campaigns that keep improving with every run.
Book a Performance Audit
Proof of Impact
FTA Global x ManipalCigna
+18%
Growth in total clicks
2.59M
Impressions scaled from 528K
FTA Global helped ManipalCigna, a leading health insurance brand, scale its visibility across high intent search and AI driven discovery.
See the full case study →
Proof of Impact
India's Leading Electronics Company x FTA Global
128%
Revenue growth reached 128% from ChatGPT
3.5M
Monthly organic clicks increased from 1.6M to 3.5M
India’s leading consumer electronics retailer partnered with FTA Global to win visibility in AI-led discovery and accelerate organic growth across AI engines and traditional search.
See the full case study →
Proof of Impact
Zoomcar x FTA Global
18%
growth in organic clicks (QoQ)
177K+
new organic visits in Q1
Zoomcar is India’s leading self-drive car rental marketplace, operating across more than 40 cities. The platform enables users to rent cars by the hour, day, or week through an app-first experience, while empowering individual car owners to earn by listing their vehicles.
See the full case study →
Proof of Impact
Proof that Search Engineering works.
Resources & Thought Leadership
Go deeper into Performance marketing
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The Team Behind Performance Labs
Built by operators, not mere optimizers.
Led by Yash Upadhayay and Imthiyaz Ahmed, Performance Labs combines paid strategists, creative specialists, and data analysts working as one pod, engineered to grow B2C brands across categories like eCommerce, D2C, and retail.
