Performance Labs: Predictable Marketing Growth
We connect your ads, creative, website optimization, and data into one system that learns and improves continuously, just like elephants sensing the coming rains.

Where Instinct Becomes a System.
From clicks to conversions, we engineer consumer growth systems that blend paid media, creative, and analytics. Built to drive outcomes, not just impressions.
The Challenge
Why generic campaigns are broken
Performance marketing lost its performance.
B2C brands are drowning in dashboards but starving for outcomes. Agencies optimize for CTRs and CPMs but not LTV. Performance Labs fixes that. We integrate paid media, creative intelligence, CRO, and data systems to focus on one goal: compounding ROI.
Discover Your Growth Opportunities
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We don’t chase impressions. Performance Labs fuses paid, creative and analytics to build growth systems that learn, adapt, and compound over time.

The FTA Approach
Performance Labs is built for one goal - better return on every rupee spent. We connect media, creative, and conversion data into one performance system that runs end-to-end.
Every ad, landing page, and test feeds real numbers back into strategy. The result? Faster optimization, lower costs, and campaigns that keep improving with every run.
Every ad, landing page, and test feeds real numbers back into strategy. The result? Faster optimization, lower costs, and campaigns that keep improving with every run.
Book a Performance Audit
Case Studies
Outcome is the only currency.
Proof of Impact
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See the full case study →
How Mezame Increased Monthly Revenue from ₹11.27L to ₹14.40L in One Month
FTA Global helped Mezame rebuild its Meta and Google Ads structure to reduce audience fatigue, improve budget efficiency, and restore scalable revenue growth.
Proof of Impact
How Mezame Increased Monthly Revenue from ₹11.27L to ₹14.40L in One Month
₹11.27L to ₹14.40L monthly revenue
Mezame added more than ₹3.13L in monthly revenue within one month of restructuring its paid media accounts.
28% revenue growth
The new campaign structure improved customer acquisition and campaign efficiency across Meta and Google Ads.
FTA Global helped Mezame rebuild its Meta and Google Ads structure to reduce audience fatigue, improve budget efficiency, and restore scalable revenue growth.
See the full case study →
Case Studies
Outcome is the only currency.
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How FTA Global Generated 37 EMEA Sales Opportunities for a Tax Compliance Leader
FTA Global rebuilt India’s Leading Tax Compliance Company’s EMEA paid digital programme around regional buying behaviour, high-intent channels, account-level signals, and market-specific messaging.
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Proof of Impact
How FTA Global Generated 37 EMEA Sales Opportunities for a Tax Compliance Leader
533 inquiries and 423 MQLs
The programme achieved an approximately 80% inquiry-to-MQL conversion rate across the region.
$105K closed-won pipeline influenced
6sense ABM identified 43 qualified accounts and connected account intent directly with paid activation.
FTA Global rebuilt India’s Leading Tax Compliance Company’s EMEA paid digital programme around regional buying behaviour, high-intent channels, account-level signals, and market-specific messaging.
See the full case study →
How Mezame Increased Monthly Revenue from ₹11.27L to ₹14.40L in One Month
FTA Global helped Mezame rebuild its Meta and Google Ads structure to reduce audience fatigue, improve budget efficiency, and restore scalable revenue growth.
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Proof of Impact
How Mezame Increased Monthly Revenue from ₹11.27L to ₹14.40L in One Month
₹11.27L to ₹14.40L monthly revenue
Mezame added more than ₹3.13L in monthly revenue within one month of restructuring its paid media accounts.
28% revenue growth
The new campaign structure improved customer acquisition and campaign efficiency across Meta and Google Ads.
FTA Global helped Mezame rebuild its Meta and Google Ads structure to reduce audience fatigue, improve budget efficiency, and restore scalable revenue growth.
See the full case study →
How did FTA Global achieve 74% growth in AI Overview keywords for Allucent?
FTA Global helped Allucent translate deep clinical expertise into content that could be discovered, understood, and cited across Google AI Overviews and large language models.
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Proof of Impact
How did FTA Global achieve 74% growth in AI Overview keywords for Allucent?
168 to 292 AI Overview keywords
Allucent gained visibility across 124 additional keywords cited within Google AI Overviews.
16,902 to 21,581 organic sessions
Organic sessions increased by 4,679 during the five-month engagement.
FTA Global helped Allucent translate deep clinical expertise into content that could be discovered, understood, and cited across Google AI Overviews and large language models.
See the full case study →
How AstroGuru Scaled Meta Spend to ₹1.2L a Day While Maintaining 2.0+ ROAS?
FTA Global partnered with AstroGuru to rebuild its Meta advertising around product categories, stronger creative testing, and a scalable acquisition structure.
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Proof of Impact
How AstroGuru Scaled Meta Spend to ₹1.2L a Day While Maintaining 2.0+ ROAS?
₹1.2L daily ad spend
AstroGuru scaled its Meta investment through category-led campaign structures and stronger audience separation.
2.0+ ROAS maintained
The account sustained profitable returns while increasing daily advertising spend.
FTA Global partnered with AstroGuru to rebuild its Meta advertising around product categories, stronger creative testing, and a scalable acquisition structure.
See the full case study →
How Dermawear Fixed Its Paid Growth Engine?
Dermawear consistently maintained daily online revenue above ₹1 lakh after restructuring its Meta and Google Ads accounts.
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Proof of Impact
How Dermawear Fixed Its Paid Growth Engine?
₹35.35L Monthly Revenue
Dermawear reached ₹35.35L monthly revenue with a cleaner paid media structure.
45% Revenue Growth
Growth achieved within 30 days of restructuring
Dermawear consistently maintained daily online revenue above ₹1 lakh after restructuring its Meta and Google Ads accounts.
See the full case study →
Eicher Tractors × FTA Global
FTA Global helped Eicher Tractors move beyond branded search by building a multilingual content engine across traditional search, AI Overviews, and regional discovery.
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Proof of Impact
Eicher Tractors × FTA Global
261
Top 3 keywords by May 2026
3,045 website leads
The website generated 3,045 leads from September 2025 onwards.
FTA Global helped Eicher Tractors move beyond branded search by building a multilingual content engine across traditional search, AI Overviews, and regional discovery.
See the full case study →
Allucent × FTA Global
FTA Global redesigned Allucent’s digital experience around the way clinical leaders evaluate, trust, and choose a CRO.
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Proof of Impact
Allucent × FTA Global
168 to 292 AI Overview keywords
Allucent gained visibility across 124 additional keywords cited in Google AI Overviews.
16,902 to 21,581 organic sessions
Organic sessions increased by 4,679 over the five month engagement.
FTA Global redesigned Allucent’s digital experience around the way clinical leaders evaluate, trust, and choose a CRO.
See the full case study →
Proof of Impact
Apty × FTA Global
$2.1M+
Pipeline influenced in 90 days through connected reporting across LinkedIn, HubSpot, and GA4
11% to 28%
MQL to SQL conversion improved with better targeting and clearer buyer journeys
From Low-Quality Leads to $2.1M+ in Pipeline
See the full case study →
Avalara × FTA Global
A cold APAC market, turned into qualified pipeline. +3,320% inquiries in 12 months.
SAAS
Lifesciences
Proof of Impact
Avalara × FTA Global
5 to 171 SMB+ inquiries
APAC SMB+ inquiries grew from 5 to 171 year on year
38 to 158 MQLs
MQLs grew from 38 to 158 year on year across APAC
A cold APAC market, turned into qualified pipeline. +3,320% inquiries in 12 months.
See the full case study →
Caba Design × FTA Global
Two furniture brands. Zero blog presence. 304 AI citations in two months.
E commerce
Proof of Impact
Caba Design × FTA Global
124 prompt citations
Earned by Anabei within 2 months of content going live
180 prompt citations
Earned by Chicory within 2 months of content going live
Two furniture brands. Zero blog presence. 304 AI citations in two months.
See the full case study →
Reliance Digital × FTA Global
From 20,738 to 166,400 ChatGPT Sessions in 9 Months
E commerce
SAAS
BFSI
Proof of Impact
Reliance Digital × FTA Global
+702.39% ChatGPT sessions
from 20,738 to 166,400 in 9 months
500+ blogs and 400+ pages
Rebuilt for AI retrieval and LLM discoverability
From 20,738 to 166,400 ChatGPT Sessions in 9 Months
See the full case study →
Apex Group × FTA Global
A 22-point health score jump in two weeks. No new content. No new campaigns. Just fixing what was broken.
BFSI
Proof of Impact
Apex Group × FTA Global
55 to 77 Health score
improvement in 2 weeks
+40% Relative uplift
from starting baseline
A 22-point health score jump in two weeks. No new content. No new campaigns. Just fixing what was broken.
See the full case study →
Paisa247×FTA Global
FTA Global helped Paisa247 improve organic app installs, store visibility, and conversion quality through a structured Google Play Store optimization strategy.
BFSI
SAAS
Proof of Impact
Paisa247×FTA Global
55.22% install growth
From 23,116 baseline installs to 35,881 pro rated installs
18.05% store conversion rate
Conversion improved steadily through ASO testing and listing refinement
FTA Global helped Paisa247 improve organic app installs, store visibility, and conversion quality through a structured Google Play Store optimization strategy.
See the full case study →
Legend of Toys × FTA Global
143% revenue growth in a month. ₹65.6 lakh in March. ROAS held at 3x. Here is how scaling without breaking works.
E commerce
Education
Proof of Impact
Legend of Toys × FTA Global
143% revenue growth
From January baseline to February 2026
3x ROAS
Maintained at scale through structured performance framework
143% revenue growth in a month. ₹65.6 lakh in March. ROAS held at 3x. Here is how scaling without breaking works.
See the full case study →
Step Learning × FTA Global
The expertise was already there. Buyers just couldn't find it before they found someone else.
Education
Healthcare
SAAS
Proof of Impact
Step Learning × FTA Global
75.9% organic click growth
Monthly clicks grew from 535 to 941
266.7% more Top 10 keywords
Visible Top 10 rankings grew from 3 to 11
The expertise was already there. Buyers just couldn't find it before they found someone else.
See the full case study →
Global Hearing Aid × FTA Global
₹12.58L to ₹19.15L in 4 months. No new budget. No new channels. Just better optimizations and strategy.
Healthcare
Lifesciences
Proof of Impact
Global Hearing Aid × FTA Global
52.17% revenue growth
From ₹12.58L baseline to ₹19.15L all-time record
8.07% CPL reduction
Cost per lead dropped while revenue scaled
₹12.58L to ₹19.15L in 4 months. No new budget. No new channels. Just better optimizations and strategy.
See the full case study →
FTA Global x ManipalCigna
FTA Global helped ManipalCigna, a leading health insurance brand, scale its visibility across high intent search and AI driven discovery.
Healthcare
BFSI
Education
Proof of Impact
FTA Global x ManipalCigna
797% Top 10 keyword growth
Top 10 keywords grew from 149 to 1,337 between August and December 2025
1.5M+ search demand captured
Up from 408K, driven by intent-aligned content and city-level demand capture
FTA Global helped ManipalCigna, a leading health insurance brand, scale its visibility across high intent search and AI driven discovery.
See the full case study →
India's Leading Veterinary Brand × FTA Global
The brand was already trusted. It just wasn't being found early enough, clearly enough, or locally enough.
Healthcare
Proof of Impact
India's Leading Veterinary Brand × FTA Global
272% AI Overview citation growth
Google AI Overview citations grew from 700 to 2,600
750 new ChatGPT citations
ChatGPT citations grew from 132 to 883 across 6 months
The brand was already trusted. It just wasn't being found early enough, clearly enough, or locally enough.
See the full case study →
India's Leading Electronics Company x FTA Global
India’s leading consumer electronics retailer partnered with FTA Global to win visibility in AI-led discovery and accelerate organic growth across AI engines and traditional search.
E commerce
Proof of Impact
India's Leading Electronics Company x FTA Global
128%
Revenue growth reached 128% from ChatGPT
3.5M
Monthly organic clicks increased from 1.6M to 3.5M
India’s leading consumer electronics retailer partnered with FTA Global to win visibility in AI-led discovery and accelerate organic growth across AI engines and traditional search.
See the full case study →
Gemsmantra x FTA Global
Gemsmantra is a brand that connects people with gemstones and Rudraksha for their beauty, energy and purpose. Blending ancient wisdom with modern aspirations, it aspires to be the most trusted destination for gemstones, Rudraksha and crystals. This heritage-rich company approached FTA Global to transform its paid advertising into a consistent revenue engine.
E commerce
Education
Proof of Impact
Gemsmantra x FTA Global
1777%
International campaigns ROAS uplifted with a quantum jump in revenue.
8.97
The Mala product line achieved a ROAS of 8.97
Gemsmantra is a brand that connects people with gemstones and Rudraksha for their beauty, energy and purpose. Blending ancient wisdom with modern aspirations, it aspires to be the most trusted destination for gemstones, Rudraksha and crystals. This heritage-rich company approached FTA Global to transform its paid advertising into a consistent revenue engine.
See the full case study →
Zoomcar x FTA Global
Zoomcar is India’s leading self-drive car rental marketplace, operating across more than 40 cities. The platform enables users to rent cars by the hour, day, or week through an app-first experience, while empowering individual car owners to earn by listing their vehicles.
SAAS
Proof of Impact
Zoomcar x FTA Global
18%
growth in organic clicks (QoQ)
177K+
new organic visits in Q1
Zoomcar is India’s leading self-drive car rental marketplace, operating across more than 40 cities. The platform enables users to rent cars by the hour, day, or week through an app-first experience, while empowering individual car owners to earn by listing their vehicles.
See the full case study →
Avalara × FTA Global
A cold APAC market, turned into qualified pipeline. +3,320% inquiries in 12 months.
Proof of Impact
Avalara × FTA Global
5 to 171 SMB+ inquiries
APAC SMB+ inquiries grew from 5 to 171 year on year
38 to 158 MQLs
MQLs grew from 38 to 158 year on year across APAC
A cold APAC market, turned into qualified pipeline. +3,320% inquiries in 12 months.
See the full case study →
Proof of Impact
Reliance Digital × FTA Global
+702.39% ChatGPT sessions
from 20,738 to 166,400 in 9 months
500+ blogs and 400+ pages
Rebuilt for AI retrieval and LLM discoverability
From 20,738 to 166,400 ChatGPT Sessions in 9 Months
See the full case study →
Avalara × FTA Global
A cold APAC market, turned into qualified pipeline. +3,320% inquiries in 12 months.
Proof of Impact
Avalara × FTA Global
5 to 171 SMB+ inquiries
APAC SMB+ inquiries grew from 5 to 171 year on year
38 to 158 MQLs
MQLs grew from 38 to 158 year on year across APAC
A cold APAC market, turned into qualified pipeline. +3,320% inquiries in 12 months.
See the full case study →
Proof of Impact
Apty × FTA Global
$2.1M+
Pipeline influenced in 90 days through connected reporting across LinkedIn, HubSpot, and GA4
11% to 28%
MQL to SQL conversion improved with better targeting and clearer buyer journeys
From Low-Quality Leads to $2.1M+ in Pipeline
See the full case study →
Step Learning × FTA Global
The expertise was already there. Buyers just couldn't find it before they found someone else.
Proof of Impact
Step Learning × FTA Global
75.9% organic click growth
Monthly clicks grew from 535 to 941
266.7% more Top 10 keywords
Visible Top 10 rankings grew from 3 to 11
The expertise was already there. Buyers just couldn't find it before they found someone else.
See the full case study →
Proof of Impact
Reliance Digital × FTA Global
+702.39% ChatGPT sessions
from 20,738 to 166,400 in 9 months
500+ blogs and 400+ pages
Rebuilt for AI retrieval and LLM discoverability
From 20,738 to 166,400 ChatGPT Sessions in 9 Months
See the full case study →
Proof of Impact
Proof that Search Engineering works.
Reliance Digital
Faced AI Overviews killing clicks. With Search Engineering + entity authority, AI citations grew by 230%.
Faced AI Overviews killing clicks. With Search Engineering + entity authority, AI citations grew by 230%.
Zoomcar
Expanded entity presence and became a cited brand inside ChatGPT.
Expanded entity presence and became a cited brand inside ChatGPT.
Gemmantra
Zero-click readiness + paid alignment kept CPA low and visibility high during AI rollouts.
Zero-click readiness + paid alignment kept CPA low and visibility high during AI rollouts.
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Proof of Impact
Gemsmantra x FTA Global
1777%
International campaigns ROAS uplifted with a quantum jump in revenue.
8.97
The Mala product line achieved a ROAS of 8.97
Profitable Growth Through Smart Ad Strategy
See the full case study →
Resources & Thought Leadership
Go deeper into Performance marketing
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The Team Behind Performance Labs



Built by operators, not mere optimizers.
Led by Yash Upadhayay and Imthiyaz Ahmed, Performance Labs combines paid strategists, creative specialists, and data analysts working as one pod, engineered to grow B2C brands across categories like eCommerce, D2C, and retail.





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