Performance Labs: Where Performance Meets Precision.
From clicks to conversions, we engineer consumer growth systems that blend paid media, creative, and analytics. Built to drive outcomes, not just impressions.
The Challenge
Why generic campaigns are broken
Performance marketing lost its performance.
B2C brands are drowning in dashboards but starving for outcomes. Agencies optimize for CTRs and CPMs but not LTV. Performance Labs fixes that. We integrate paid media, creative intelligence, CRO, and data systems to focus on one goal: compounding ROI.
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We don’t chase impressions. Performance Labs fuses paid, creative and analytics to build growth systems that learn, adapt, and compound over time.
The FTA Approach
Performance Labs is built for one goal - better return on every rupee spent. We connect media, creative, and conversion data into one performance system that runs end-to-end.
Every ad, landing page, and test feeds real numbers back into strategy. The result? Faster optimization, lower costs, and campaigns that keep improving with every run.
Every ad, landing page, and test feeds real numbers back into strategy. The result? Faster optimization, lower costs, and campaigns that keep improving with every run.
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Proof of Impact
Vetic x FTA Global
+250
New leads added through AI discovery and local intent capture
2,600+
AI citations achieved across Google AI Overviews, ChatGPT, and Gemini
India’s leading veterinary service brand partnered with FTA Global to unlock AI-led discovery, dominate local search, and drive qualified organic growth across AI engines and Google.
See the full case study →
Proof of Impact
India’s Leading Electronics Company x FTA Global
128%
Revenue growth reached 128% from ChatGPT
3.5M
Monthly organic clicks increased from 1.6M to 3.5M
India’s leading consumer electronics retailer partnered with FTA Global to win visibility in AI-led discovery and accelerate organic growth across AI engines and traditional search.
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Proof of Impact
Essa x FTA Global
117%
Revenue growth from July to August 2025
4.49x
Overall ROAS across Google and Meta campaigns
ESSA is an Indian apparel brand specializing in clothing for men, women, boys, and girls, with a focus on comfortable and high-quality innerwear and outerwear collections for all ages
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Proof of Impact
Gemsmantra x FTA Global
1777%
International campaigns ROAS uplifted with a quantum jump in revenue.
8.97
The Mala product line achieved a ROAS of 8.97
Gemsmantra is a brand that connects people with gemstones and Rudraksha for their beauty, energy and purpose. Blending ancient wisdom with modern aspirations, it aspires to be the most trusted destination for gemstones, Rudraksha and crystals. This heritage-rich company approached FTA Global to transform its paid advertising into a consistent revenue engine.
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Proof of Impact
Zoomcar x FTA Global
18%
growth in organic clicks (QoQ)
177K+
new organic visits in Q1
Zoomcar is India’s leading self-drive car rental marketplace, operating across more than 40 cities. The platform enables users to rent cars by the hour, day, or week through an app-first experience, while empowering individual car owners to earn by listing their vehicles.
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Proof of Impact
Proof that Search Engineering works.
Resources & Thought Leadership
Go deeper into Performance marketing
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The Team Behind Performance Labs
Built by operators, not mere optimizers.
Led by Yash Upadhayay and Imthiyaz Ahmed, Performance Labs combines paid strategists, creative specialists, and data analysts working as one pod, engineered to grow B2C brands across categories like eCommerce, D2C, and retail.
