Vetic x FTA Global

Business Impact

‍AI visibility translated into citations and conversion growth

 Google AI Overview citations: 700 to 2,600
ChatGPT citations: 132 to 883
Gemini discovery channel: 0 to 133
Monthly conversion volume: 1,745 to 1,995
Engagement shift: AI engines became a consistent lead source

GBP leads: 1,058 to 1,205
Local intent captured directly from Maps and Business Profiles
Structural improvements unlocked booked appointments

The Challenge

Search behavior shifted from keywords to AI-driven questions.
Visibility did exist, but discovery and leads did not follow.

Key issues observed -

 • Site journeys were not converting into booked appointments
• Zero presence inside ChatGPT, Gemini, and AI Overviews
• Weak Google Maps and Business Profile performance
• Missing evergreen pet-care topics that drive high-intent queries
• Orphaned service and city pages limiting indexation
• Weak schema and no system to track AI citation visibility

Strategy

‍FTA rebuilt Vetic’s discovery engine around the five pillars of Search Engineering, designed for citation, trust, and local dominance.

GEO / AEO
• Optimized for generative and answer engines so Vetic becomes the cited source
• Shifted content from keyword targeting to quotable answers

Entity authority
• Engineered Vetic into the knowledge graph so machines understand and trust the brand

AI Citation Score (AICS)
• Implemented visibility tracking across AI engines through proprietary citation measurement

Zero-click readiness
• Built extractable assets that win snippets, summaries, and AI answers directly on SERPs

Context graph optimization
• Connected every service, city, and evergreen topic into tighter semantic clusters

Outcome

AI engines moved from zero visibility to the fastest-growing discovery channel for Vetic, while traditional search performance accelerated in parallel.

Results achieved across a 6-month optimization cycle

 • Google AI Overview citations grew from 700 to 2,600
• ChatGPT citations grew from 132 to 883
• Gemini became a new discovery channel from 0 to 133
• Monthly conversions increased from 1,745 to 1,995
• GBP leads grew from 1,058 to 1,205

Organic performance also got boosted parallely 

 • Monthly organic clicks increased from 35.7K to 44.5K
• Impressions increased from 7.62M to 11.9M
• Average position strengthened from 7.9 to 6.0

The Paradigm Shift

Optimizing for machine understanding removed Vetic’s discovery ceiling.
AI visibility and traditional search growth accelerated together through structural clarity and technical execution.