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#FUTUREISNOW

WELCOME TO THE NEW ORDER

WE ARE FTA

Creative Labs This is where imagination gets real. Ideas become assets. Your business becomes a brand. Enter the lab to create the most memorable ad films for your passion.

WHAT IS

Creative Labs

What GOes IN

At FTA Creative Lab, experimenting is breathing. We constantly figure out new ways of doing things and are always thinking of new ideas. That's why we're ready when you are!
Live Sep 22–26

The Future of Brand Storytelling Starts Here

We craft films, scripts, and campaigns designed to drive business outcomes, powered by AI, rooted in human insight.
WHAT YOU SEE HERE is STRICTLY
AI-Generated, Humanly Directed

Purely Lab Made Films

Create as you like

Remember production barriers?
They are bygones.We like to bring your imagination to life at the speed of thought.
FTA exists to engineer outcomes through
Tyres So Silent
City
Owning The City
GT
Static to Video
Product Model Video
Product Shot
Product Application
Tyres So Silent
City
Owning The City
GT
Static to Video
Product Model Video
Product Shot
Product Application

PLATFORMS WE USE

Our Capabilities

Ai Static Asset Production
Ai Image to Motion
Ai Based DVC/TVC
Ai generated Reels/Shorts

#FUTUREISNOW

Doors are Open

To a new creative dimension where ideas materialize to deliver results. Come with a thought, leave with an asset. Return to repeat the success

Step in Keep Going

Our team keeps the lab lights on not just to diagnose your real brand problem, but to craft a potent cure for the core, with creative finesse.
Give Ad Brief
Why generic campaigns are broken

When we are in a room full of AI, We feel so alive.

B2C brands are drowning in dashboards but starving for outcomes. Agencies optimize for CTRs and CPMs but not LTV. Performance Labs fixes that. We integrate paid media, creative intelligence, CRO, and data systems to focus on one goal: compounding ROI.
Contact Us

Born in the Creative Labs, Made for the World

AI meets artistry inside our labs.
Every frame, every sound, every visual is engineered to move people.

DESIGN THE FUTURE

Plan Your Campaign

The Team Behind Creative Labs

Tasneem C , VP - Operations & Delivery
Imthiyaz Ahmed
Group Head - Performance Marketing

Built by creators who engineer emotion with AI.

Led by Rohit Salian and Nishant Singh, Creative Labs brings together storytellers, filmmakers, and technologists who turn brand ideas into cinematic experiences.

They design high-impact ad films, scripts, and AI-powered storytelling frameworks that connect creativity with measurable outcomes.

Working closely with Search Labs, and Demand Labs the team ensures every film, jingle, or campaign is intelligent, emotion-led, and built for the new attention economy.
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Ready to Turn Your Brand Vision into AI-Powered Cinema?