Fast. Tactical. Accountable.
FTA is not a traditional agency. We are the Marketing OS for the AI Era - built to engineer visibility, demand, and outcomes for enterprises worldwide.
OUR STORY
Born from hunger, built for impact.
We are a Search Engineering™ company that helps brands become visible across search engines, AI assistants, and modern discovery systems where decisions happen before clicks.
Our integrated model combines Search Engineering for organic and AI visibility, Demand Labs for enterprise B2B growth, Performance Labs for B2C acquisition, FTA Prime for startup marketing, and Creative Labs for storytelling. At the core is a proprietary visibility platform (patent pending) built on ICP-based persona modelling that tracks how brands appear across AI environments.
With 80+ A-star professionals across Mumbai, Bengaluru, and Gurugram, we are mentored by an advisory board of SMEs across Retail, Ecommerce, BFSI, Life Sciences, Healthcare, Education, Aviation, and Technology, along with professors from GWU and IIMs.
FTA is built as a modern marketing company.
Doing > talking.
FTA is built as a modern marketing company.
Doing > talking.
Why FTA exists.
Marketing is siloed. SEO, Paid, & Creative don’t align.
Agencies love reports. Clients want results.
SaaS tools give dashboards. But brands need growth.
Leadership
Leadership Team
Senthil Kumar Hariram
Founder & MD
Yatin Bhasin
VP Sales
Tasneem C
VP Ops & Delivery (Enterprise)
Rohit Salian
VP Creative Labs
Arun Kumar
VP Product Engineering
Akash Patil
VP Systems and Process
Srijita Das Roy
Brand & Marketing
Imthiyaz Ahmed
Group Head Performance Marketing
Rachita Sharma
VP Strategy (Demand Labs)
Venkatesh S
Sr. Director of ops & Delivery Demand Labs
Dilip Kumar B
Director of People & Culture
Dipikka M
Director of People & Culture
Yash Upadhayay
Head of Business (FTA Prime)
Gayathri C
Director of Business Development (FTA Prime)
Vaikharee Thengdi
Head of Operation
& Delivery (FTA Prime)
Haswini
Head of Finance
Senthil Kumar Hariram
Founder & MD
Yatin Bhasin
VP Sales
Tasneem C
VP Ops & Delivery (Enterprise)
Rohit Salian
VP Creative Labs
Arun Kumar
VP Product Engineering
Akash Patil
VP Systems and Process
Srijita Das Roy
Brand & Marketing
Imthiyaz Ahmed
Group Head Performance Marketing
Rachita Sharma
VP Strategy (Demand Labs)
Venkatesh S
Sr. Director of ops & Delivery Demand Labs
Dilip Kumar B
Director of People & Culture
Dipikka M
Director of People & Culture
Yash Upadhayay
Head of Business (FTA Prime)
Gayathri C
Director of Business Development (FTA Prime)
Vaikharee Thengdi
Head of Operation
& Delivery (FTA Prime)
Haswini
Head of Finance
FTA exists to engineer outcomes through
Search Labs
Flagship discipline
Demand Labs
Hybrid ABM
Tech Labs
JARVIS Fire OS + 100 tools
.avif)
Performance Labs
Performance Labs
Creative Labs
Films, social, campaigns
FTA Gigs
Get work done fast.
Our Values
The DNA of FTA.
Global Vision
Global from Day One.
Launched in India.
Built to become the world’s first Marketing OS company.
Founder's POV
Enterprise growth today demands more than visibility. It demands alignment. We connect strategy, search, AI, and execution into one accountable system that drives measurable outcomes.
Senthil Kumar Hariram,
Founder & MD
Founder & MD