Zoomcar x FTA Global

The Challenge

Zoomcar, India’s largest self-drive car rental brand, faced declining organic visibility across major cities. With over 400K non-branded clicks and a 67% drop in top rankings, search discoverability had become fragmented. Technical issues, content decay, and a shift to a marketplace model had further limited traction.

The goal was clearly to rebuild organic relevance and make Zoomcar visible where user intent was highest.

Strategy

FTA Global applied its Human + AI-led Growth Framework to align search, content, and performance.

• Assessment: Identified search intent gaps across 25+ cities using AI-led analytics and mapped untapped Tier-2 market potential.
• Solution: Built 200+ model-based and locality pages, optimised metadata and site architecture, and improved Core Web Vitals. Developed a monetisation hub for car hosts with ROI tools and travel-led content clusters.
• Co-Creation: SEO was embedded with Zoomcar’s internal growth team, ensuring discoverability became part of every rollout.

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Outcome

Within one quarter, Zoomcar achieved 1.18M organic clicks, up from 1M in the previous quarter, marking an 18% QoQ growth and hitting the projected target range. Despite seasonal dips, visibility remained consistent across 20+ cities, and non-branded traffic grew by over 22%.

SEO evolved from a support channel to a key growth driver. Today, Zoomcar ranks among the top results for self-drive car rentals across India.

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The Paradigm Shift

For FTA Global, this collaboration was about turning visibility into a scalable system. Every optimisation, from architecture to content refresh, now fuels sustained discoverability across search, maps, and AI platforms, proving that search intent, when engineered correctly, drives lasting growth.