Videos & Playbooks

As marketers, we’ve always wanted to know exactly which ad, keyword or channel drove a sale.For decades, we relied on pixels and cookies to stitch together the customer journey, credit every click and optimise spend. But privacy regulations and platform updates have changed the game.

Generative AI has moved from novelty to necessity. Over the past few years AI has become part of every marketer’s toolbox, moving from curiosity to everyday companion. Yet there’s a gap between using it like a shortcut and leading it like a junior team member. 

Google Performance Max has matured since its 2022 launch. It now provides real reach across YouTube, Display, Search, Shopping, Discover, Gmail, and Maps from a single campaign. With AI bidding, dynamic creative, and cross-channel attribution, it can drive conversions across the funnel.