In a Glimpse
Global Summit 2025
5 Days · 40+ Global Leaders
50 Sessions · Sep 22-26, 2025
50 Sessions · Sep 22-26, 2025
Our Partners
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Marketing Stack OS Drop
Each day delivered insights from FTA leaders, CMO insiders, and global experts - shaping a marketing OS built for the future.
Daily drops from FTA leaders, CMO insiders, and global experts made the event a complete marketing OS for the future. Marketing Stack was FTA Global’s first-ever flagship virtual event, uniting 25+ industry leaders over five days to decode the future of digital marketing, where every session delivered a Daily Drop packed with actionable strategy.
The summit decoded the Marketing Stack OS, which focused on:
The New Visibility Stack
Mastering Content, AI, and Attribution
Building Performance Loops
Cracking Reputation and Discovery
Aligning Human Creativity with AI-driven Intelligence
Leveling Up Infrastructure and Automation
Keynote Speaker
Amanda Natividad, VP of Marketing at SparkToro, delivered the Keynote at the Marketing Stack Summit 2025. She brought data-driven insights on creativity, consumer behavior, and scaling digital-first brands, setting the tone for five days of strategy, execution, and innovation.
Meet the Speakers
Global marketers, CMOs, and FTA growth engineers came together with international thought leaders. They didn't just theorize but showed the world what is working today.
Barry Schwartz
RustyBrick, Inc.
President
Nathan Gotch
Rankability
CEO
Sriroopa B
Reliance Retail
Head of Seller Marketing
Krisha Turakhia
Urban Ladder
Head of Revenue and Marketing
…and 50+ more voices shaping how brands scale visibility and trust in the AI era.
See more
Naimisha Rao
Gullak Money
Co-Founder
Shwetha Iyer
Kissht
SVP and Head of Marketing
Alhad Mahajani
Zuventus
President - Marketing
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Sandesh Cadabam
Cadabams Group
MD
Sandesh Gupta
MPL
CMO
Prasad Pimple
Kotak Life
EVP & Head of Digital Business Unit
George Chalikiopoulos
insurancemarket.gr
Growth Marketing Manager
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Alen Aloysius
Tata AIG
VP - Marketing
Karan Taurani
Elara Capital
Executive VP (Media, Retail, Consumer Discretionary & Internet)
Zubin Kutar
Mahindra Holidays & Resorts
Head of Marketing
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Sumit Zawar
Route Mobile
VP - Marketing
Devashish Chowdhury
QuidelOrtho
Head of Marketing
Samar Kagalwalla
CSB Bank
Head of Marketing & Brand
Abinash Vasudeva
Hombale Films - HombaleVerse
Marketing Head
Anya Geraldine D'Souza
Elgi Equipments
VP - Marketing
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Satanik Chaudhuri
Shriram properties
National Head & Chief Marketing
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Manish Srivastava
Sahi.com
Head of Growth
Deepak Vashisht
Illusion Dental Laboratory
Head of Marketing
Megha Agarwal
Table Space
CMO
Anjali Gupta
The Fractional CMO Company
Founder
Alex Galinos
Elife Transfer
Group Head Of SEO at Hoppa
Amanda Natividad
SparkToro
VP - Marketing
Andrew Shotland
Local SEO Guide
CEO
Abhinav Mittal
BABL.AI
CXO Advisor on AI Strategy and Governance
Nick Leroy
SEOjobs.com
Owner
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Alan Bush
University of San Diego
Instructor of SEO
Marco Giordano
Seotistics
Web Analyst Consultant
Monalisa Sahoo
JioBusiness
CMO
Nitika Goel
Zinnov
Chief Strategy and Marketing Officer
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Rasika Prashant
Tata Soulful
Co Founder and CMO
Siddharth Singh
CtrlS Datacentres
SVP & CMO
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Senthil Kumar Hariram
FTA Global
Founder & MD
Yatin Bhasin
FTA Global
VP - Sales & Marketing
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Akash Patil
FTA Global
VP - Product & Systems
Yash Kashid
FTA Global
Group Head - SEO Strategy
Venkatesh Subbaiya
FTA Global
Director – Performance Marketing
Abhinav Kumar
FTA Global
Territory Head
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Rachita Sharma
FTA Global
VP - Client Strategy & Growth
Rohit Salian
FTA Global
VP - Brand & Strategy
Tasneem Calcuttawala
FTA Global
VP - Operations & Delivery
Yasin Shaikh
FTA Global
Senior Social Media Specialist
Karan Mathur
FTA Global
Senior Director - SEO
Vatsala Panwar
FTA Global
Senior Manager - SEO
Arunkumar D
FTA Global
VP - Product Engineering
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Karthik Sekar
Archie, Netherlands
Cloud Architect
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Rubanraj Sureshbabu
FTA Global
Senior Solution Architect
Srijita Das Roy
FTA Global
VP - Brand and Communications
Monika Jagan
FTA Global
Head of Content
Key Highlights
50
Sessions delivered as Daily Drops
5
Days for building your Marketing OS
40+
Subject matter experts' learnings
25+
Brand and CMO Perspectives
5 Pillars of the Marketing Stack
Five days, five focus areas - designed to cover the entire growth engine
Day 1
Leadership & CMO priorities
Drive vision and decision for the modern CMOs
Day 2
SEO & Demand in the AI Era
Explore how search and demand are evolving.
Day 3
Content, Creative & Paid Media
Focus on campaigns that drive reach and impact.
Day 4
Automation & AI Systems
Shows how to scale with speed and efficiency.
Day 5
Discovery and AI Governance
Examine trust, regulation, and discovery ahead.
Summit Agenda
Playbooks
Hands-on tools and frameworks
Perspectives
Executive-level CMO Insights
Signals
Global trendsand discoveries
Theme: Leadership & CMO priorities - Driving vision, decision
Date: 22 Sep 2025
Live Start: 11:00 AM IST
Location: Online (Link will be shared post-registration)
Live Start: 11:00 AM IST
Location: Online (Link will be shared post-registration)
Sound Check
by Onlap music band
11:00 AM - 11:03 AM
11:00 AM - 11:03 AM
Welcome note
Speaker: Senthil Kumar Hariram (FTA Global)
11:03 AM - 11:10 AM
11:03 AM - 11:10 AM
Keynote: Marketing in a Zero Click world
Speaker: Amanda Natividad (Sparktoro)
11:10 AM- 11:45 AM
11:10 AM- 11:45 AM
Signals
Running ABM in channels where Prospects don’t leave breadcrumbs
Speakers: Venkatesh Subbaiya and Abhinav Kumar (FTA Global)
11:45 AM - 12:15PM
11:45 AM - 12:15PM
Playbooks
What I’d Build If I Started Over in 2025
Speaker: Alhad Mahajani (Zuventus)
12:15 PM - 1:00 PM
12:15 PM - 1:00 PM
Perspectives
Lunch Break
1:00 PM - 1:20 PM
The CMO as System Builder, Not Custodian
Speaker: Rasika Prashant (Tata Soulful)
1:20 PM - 1:45 PM
1:20 PM - 1:45 PM
Perspectives
Content integration as the backbone of Omnichannel customer journeys
Speaker: Srijita Das Roy (FTA Global)
1:45PM- 2:15 PM
1:45PM- 2:15 PM
Playbooks
The Future of Fractional Leadership in Marketing
Speaker: Anjali Gupta (Fractional CMO)
2:15 PM -2:45 PM
2:15 PM -2:45 PM
Perspectives
The State of Search in Indian BFSI Industry 2025
Speaker: Yash Kashid (FTA Global)
2:45 PM- 3:15 PM
2:45 PM- 3:15 PM
Playbooks
B2B and B2C: Where the lines blur and where they don’t
Speaker: Sriroopa B (Reliance Retail)
3:15 PM - 3:45 PM
3:15 PM - 3:45 PM
Perspectives
Evening Tea Break
3:45 PM - 3:55 PM
Ecosystem Strategy as the New Marketing
Speaker: Nitika Goel (Zinnov)
4:00 PM - 4:30 PM
4:00 PM - 4:30 PM
Perspectives
The AI Layer of the Internet: How discovery is being rewritten
by Onlap music band
11:00 AM - 11:03 AM
11:00 AM - 11:03 AM
Signals
Day 2 – SEO & Demand in the AI Era - Search, demand, growth
Date: 23 Sep 2025
Live Start: 11:00 AM IST
Location: Online (Link will be shared post-registration)
Live Start: 11:00 AM IST
Location: Online (Link will be shared post-registration)
SEO 2.0: Tracking organic reach beyond traditional search engines
Speaker: Nick Leroy (seojobs.com)
11:10 AM- 11:45 AM
11:10 AM- 11:45 AM
Signals
From Search optimization to Search Engineering
Speakers: Akash Patil and Yash Kashid (FTA Global)
11:45 AM - 12:15 PM
11:45 AM - 12:15 PM
Playbooks
Surviving the AI Overview Era: What CMOs need to rethink about SEO
Speaker: Zubin Kutar (Mahindra Holidays)
12:15 PM - 1:00 PM
12:15 PM - 1:00 PM
Perspectives
Lunch Break
1:00 PM - 1:20 PM
Playbooks
Search isn’t Google anymore: Rethinking Discovery in an AI and Multi-Platform World
Speaker: Sumit Zawar (Route Mobile)
1:20 PM - 1:45 PM
1:20 PM - 1:45 PM
Perspectives
Lunch Break
1:00 PM - 1:20 PM
Why your Search Console isn’t telling you the whole story
Speakers: Karan Mathur and Vatsala Panwar (FTA Global)
1:45 PM- 2:15 PM
1:45 PM- 2:15 PM
Playbooks
Marketing in a World Without CTRs
Speaker: Devashish Chowdhury (Quidel Ortho)
2:15 PM -2:45 PM
2:15 PM -2:45 PM
Perspectives
How Modern Search Engines Rank Content: Cracking RRF, Embeddings & Semantic Scoring
Speaker: Akash Patil (FTA Global)
2:45 PM- 3:15 PM
2:45 PM- 3:15 PM
Playbooks
Brand vs Demand 2025: How B2B Marketers can win both games at once
Speaker: Monalisa Sahoo (Jio Business)
3:15 PM - 3:45 PM
3:15 PM - 3:45 PM
Perspectives
Evening Tea Break
3:45 PM - 3:55 PM
Owning the Brand SERP (Control your Digital Identity)
Speaker: Sandesh Gupta (MPL)
4:00 PM - 4:30 PM
4:00 PM - 4:30 PM
Perspectives
Day 3 - Content, Creative & Paid Media Shifts - Campaigns, reach, impact
Date: 24 Sep 2025
Live Start: 11:00 AM IST
Location: Online (Link will be shared post-registration)
Live Start: 11:00 AM IST
Location: Online (Link will be shared post-registration)
From Google to Reddit to ChatGPT: How Discovery works now and why LLMs cite certain brands
Speaker: Andrew Shotland (Local SEO Guide)
11:10 AM - 11:45 AM
11:10 AM - 11:45 AM
Signals
What actually makes PMax perform
Speaker: Venkatesh Subbaiya (FTA Global)
11:45 AM - 12:15 PM
11:45 AM - 12:15 PM
Playbooks
Creative at Scale without the Chaos
Speaker: Deepak Vashisht (Illusion Dental Laboratory)
12:15 PM - 1:00 PM
12:15 PM - 1:00 PM
Perspectives
Lunch Break
1:00 PM - 1:20 PM
From Metrics to Moments in a Customer Journey
Speaker: Alen Aloysius (Tata AIG)
1:20 PM - 1:45 PM
1:20 PM - 1:45 PM
Perspectives
Paid Media in a Post-Attribution World
Speaker: Tasneem Calcuttawala (FTA Global)
1:45 PM- 2:15 PM
1:45 PM- 2:15 PM
Playbooks
The Fall of Funnel Thinking: Rethinking Customer Journeys in Modern Marketing
Speaker: Shwetha Iyer (Kissht)
2:15 PM -2:45 PM
2:15 PM -2:45 PM
Perspectives
How to Win Reddit: From invisible lurker to trusted voice
Speakers: Vatsala Panwar and Monika Jagan (FTA Global)
2:45 PM- 3:15 PM
2:45 PM- 3:15 PM
Playbooks
E-Commerce Advertising: From profit driver to core business model
Speaker: Karan Taurani (Elara Capital)
3:15 PM - 3:45 PM
3:15 PM - 3:45 PM
Perspectives
Evening Tea Break
3:45 PM - 3:55 PM
UGC, Reviews, and Reputation: Building Trust in Financial Services
Speaker: Samar Kagalwalla (CSB Bank)
4:00 PM - 4:30 PM
4:00 PM - 4:30 PM
Perspectives
Day 4 - Automation, AI Systems & New Channels - Scale, speed, efficiency
Date: 25 Sep 2025
Live Start: 11:00 AM IST
Location: Online (Link will be shared post-registration)
Live Start: 11:00 AM IST
Location: Online (Link will be shared post-registration)
Your Brand, Your Rules: How to lead with authenticity in the Age of AI
Speaker: Senthil Kumar Hariram (FTA Global)
11:10 AM - 11:45 AM
11:10 AM - 11:45 AM
Signals
Beyond Templates: How to Direct AI Like a Human Creative Lead
Speakers: Rohit Salian and Rachita Sharma (FTA Global)
11:45 AM - 12:15 PM
11:45 AM - 12:15 PM
Playbooks
The Modern Marketing Stack: Building for Agility, Intelligence, and Customer-Centric Growth
Speaker: Prasad Pimple (Kotak Life)
12:15 PM - 1:00 PM
12:15 PM - 1:00 PM
Perspectives
Lunch Break
1:00 PM - 1:20 PM
Playbooks
Building Systems, Not Campaigns: Lessons from Mental Health for Category Leadership
Speaker: Sandesh R (Cadabams)
1:20 PM - 1:45 PM
1:20 PM - 1:45 PM
Perspectives
AI-Powered UGC Ads: How to blend authenticity with Automation
Speakers: Tasneem Calcuttawala and Yasin Shaikh (FTA Global)
1:45 PM- 2:15 PM
1:45 PM- 2:15 PM
Playbooks
The Rise of Product-Led Marketing: How brands grow by putting products at the center
Speaker: Anya D'souza (Elgi equipments)
2:15 PM -2:45 PM
2:15 PM -2:45 PM
Perspectives
Live Workshop – Automation build using n8n
Speaker: Karthik Sekar (Archie, Netherlands)
2:45 PM- 3:15 PM
2:45 PM- 3:15 PM
Playbooks
AI-First Marketing in Real Estate: Reimagining how enterprises choose workspaces
Speaker: Megha Agarwal (Table Space)
3:15 PM - 3:45 PM
3:15 PM - 3:45 PM
Perspectives
Foundation for becoming a better Data driven Marketer : Pivot Tables & Filter
Speaker: George Chalikiopoulos (insurancemarket.gr)
3:45 PM - 4:00 PM
3:45 PM - 4:00 PM
Marketing the Unseen: Building Brand Influence in the data center industry
Speaker: Siddharth Singh (CTRLs Datacentres)
4:00 PM - 4:30 PM
4:00 PM - 4:30 PM
Perspectives
The future of brand marketing when nobody visits your website
Speaker: Barry Schwartz (Search Engine Land)
4:30 PM - 5:15 PM
4:30 PM - 5:15 PM
Signals
Day 5 - Future of Discovery and AI Governance- Trust, ethics, innovation
Date: 26 Sep 2025
Live Start: 11:00 AM IST
Location: Online (Link will be shared post-registration)
Live Start: 11:00 AM IST
Location: Online (Link will be shared post-registration)
Sound Check
by Onlap music band
11:00 AM - 11:03 AM
11:00 AM - 11:03 AM
Beyond Pageviews: How web data powers smarter marketing decisions
Speaker: Marco Giordano (Seotistics)
11:10 AM - 11:45 AM
11:10 AM - 11:45 AM
Signals
From Fragmented Models to Structured Intelligence: Deploying Model Context Protocol at Scale
Speakers: Karthik Sekar and Arun Kumar (FTA Global)
11:45 AM - 12:15 PM
11:45 AM - 12:15 PM
Playbooks
Building Growth Engines: User-Led Marketing, Rapid Experimentation, and Influencer Infrastructure
Speaker: Naimisha Rao (Gullak money)
12:15 PM - 1:00 PM
12:15 PM - 1:00 PM
Perspectives
Inside the Black Box: How LLMs decide what content gets seen
Speaker: Nathan Gotch (Gotch SEO Academy)
1:00 PM - 2:00 PM
1:00 PM - 2:00 PM
Signals
Offline ≠ Invisible: Redefining Online-to-Offline Discovery in Real Estate
Speaker: Satanik Chaudhuri (Shriram Properties)
2:00 PM - 2:40 PM
2:00 PM - 2:40 PM
Perspectives
Building AI Agents in Marketing: Hype, Reality, and What You Should Automate Today
Speaker: Rubanraj Sureshbabu and Akash Patil (FTA Global)
2:40 PM- 3:15 PM
2:40 PM- 3:15 PM
Playbooks
The Invisible Influence Chain: How Stories Travel Beyond Screens
Speaker: Abinash Vasudeva (HombaleVerse)
3:15 PM -3:45 PM
3:15 PM -3:45 PM
Perspectives
From Hacks to Infrastructure: The Evolution of RAG Systems
Speaker: Akash Patil (FTA Global)
3:45 PM - 4:15 PM
3:45 PM - 4:15 PM
Playbooks
From Campaigns to Compounds: Marketing That Builds Equity Over Time
Speaker: Krisha Turakhia (Urban Ladder)
4:15 PM - 4:45 PM
4:15 PM - 4:45 PM
Perspectives
Order, Scale, and the Future of Creative Work
Speaker: Manish Srivastava (Sahi)
4:45 PM - 5:15 PM
4:45 PM - 5:15 PM
Signals
AI Governance - The hidden problem that may spiral out before you blink
Speaker: Abhinav Mittal (AI Strategy & Governance advisor)
5:15 PM - 5:50 PM
5:15 PM - 5:50 PM
Perspectives
Closing notes
Speaker: Senthil Kumar Hariram (FTA Global)
Who Should Stack Up?
If marketing is your battlefield, get arms to raise the bar
CMOs and Marketing Heads:
Lead change before it leads you
Performance and Growth Marketers:
Scale results with smarter loops
SEO and Content Leaders:
Outgrow keywords and engineer visibility
Marketing Ops and Automation Pros:
Build the machine and wire the system
Creative and UGC Teams:
Scale trust, not just traffic
Startups and Founders:
Deploy a modern marketing OS from day one
FAQs
Q: What is Marketing Stack 2025?
A: Marketing Stack 2025 is a five-day global summit designed for marketers, founders, and growth leaders. It brings together 40+ experts across performance, brand, AI, content, and analytics to share actionable playbooks, perspectives, and trend signals shaping the future of marketing.
Q: When and where is the summit happening?
A: It was a fully online event that ran from September 22–26, 2025. All sessions were live streamed digitally on our YouTube channel. You can access all the summit resources here https://www.youtube.com/@FTA-Global.
Q: Was there a cost to attend?
A: No, the summit was completely free to attend. Just register with your email to get access to summit resources.
Q: How do I register?
A: Click the "Get Recordings" button on this page and fill out your name and email. You’ll get confirmation and reminders via email.
Q: What kind of sessions were included?
A: Sessions were structured in three formats:
Playbooks: Hands-on frameworks and execution tactics.
Perspectives: Leadership dialogues with CMOs and senior marketers.
Signals: Big-picture talks on shifts, innovations, and future trends.
Q: Were the sessions live or pre-recorded?
A: The summit was a mix of live sessions and on-demand recordings. Live sessions included Q&A, while all the other content is now available for replay on our YT Channel https://www.youtube.com/@FTA-Global
Q: Who were the speakers at the summit?
A: The speaker lineup included CMOs, VPs, and senior leaders from top brands across technology, finance, retail, and media, along with experts from FTA Global. Full details are available on the event agenda.
Q: How do I get updates about the event in future?
A: You’ll receive email updates once you register. You can also follow FTA Global on LinkedIn and Instagram for real-time posts.
Q: Can I share this with my team or colleagues?
A: Absolutely. The summit is designed for teams as well as individuals, and we encourage you to invite colleagues to attend.
Q: Who can I contact for support?
A: For any questions, email us at marketing@ftaglobal.in and our team will assist you.