Demand Labs: Hybrid ABM for the AI Era
Account-based marketing can’t live only in ads and LinkedIn. At FTA, we build hybrid ABM systems that blend digital precision with offline impact, so your target accounts can’t ignore you.
The Challenge (Why ABM is Broken)
ABM has become too one-dimensional.
Most ABM agencies run only digital ads
and automated outreach.
But enterprise decision makers are
overwhelmed: same InMail, same nurture emails, same retargeting.
Offline signals and personal
experiences are missing.
We engineer ABM differently. Demand Labs unites online targeting with offline plays - events, custom magazines, curated gifts, even CMO dinners - to build pipelines that competitors can’t replicate.
What is Hybrid ABM?
Hybrid ABM is how we bring marketing closer to real people. We combine online targeting with offline experiences to reach decision-makers in a more personal way.
From LinkedIn outreach and intent-based ads to CMO magazine drops and executive meet-ups, every step is planned around the same account list. The goal is simple. Build genuine attention and stronger relationships that lead to real business.
From LinkedIn outreach and intent-based ads to CMO magazine drops and executive meet-ups, every step is planned around the same account list. The goal is simple. Build genuine attention and stronger relationships that lead to real business.
Our Approach
The four pillars of Demand Labs.
Account Selection
Identify the right 100 accounts with signal data.
Hybrid Plays
Orchestrate online + offline campaigns as one sequence.
Creative Personalization
Campaigns that speak to an individual company or CMO.
Pipeline Engineering
Sales + marketing alignment
with dashboards to track progress.
Book an ABM Workshop
Every ABM play is tied back into the Marketing OS - so Search Engineering, Creative Labs, and Tech Labs all fuel Demand Labs.
Tools & Playbooks for ABM
Demand Labs is powered by tools + playbooks.
Paid Media in a Post Attribution World
How to Scale Paid Media When Attribution Breaks
Beyond Templates
How to Direct AI Like a Human Creative Lead
What makes PMax perform
Performance Max has shifted from curiosity to a growth engine.
Explore All Playbooks
The Team Behind Demand Labs
Built by marketers who sell to marketers.
Led by Venkatesh Subbaiya and Rachita Sharma, Demand Labs brings together ABM strategists, campaign planners, and creative operators who understand enterprise buying behavior inside out.
They design hybrid ABM systems, connecting digital precision with offline impact to turn key accounts into long-term partners.
Working closely with Search Engineering and Creative Labs, the team ensures every account journey is data-led, human-centered, and measurable.
They design hybrid ABM systems, connecting digital precision with offline impact to turn key accounts into long-term partners.
Working closely with Search Engineering and Creative Labs, the team ensures every account journey is data-led, human-centered, and measurable.
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