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Demand Labs

Demand Labs: Hybrid ABM for the AI Era

Account-based marketing can’t live only in ads and LinkedIn. At FTA, we build hybrid ABM systems that blend digital precision with offline impact, so your target accounts can’t ignore you.
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The Challenge (Why ABM is Broken)

ABM has become too one-dimensional.

Most ABM agencies run only digital ads
and automated outreach.
But enterprise decision makers are
overwhelmed: same InMail, same nurture emails, same retargeting.
Offline signals and personal 
experiences are missing.
We engineer ABM differently. Demand Labs unites online targeting with offline plays - events, custom magazines, curated gifts, even CMO dinners - to build pipelines that competitors can’t replicate.
What is Hybrid 
ABM?

What is Hybrid 
ABM?

Hybrid ABM is how we bring marketing closer to real people. We combine online targeting with offline experiences to reach decision-makers in a more personal way.

From LinkedIn outreach and intent-based ads to CMO magazine drops and executive meet-ups, every step is planned around the same account list. The goal is simple. Build genuine attention and stronger relationships that lead to real business.

Our Approach

The four pillars of Demand Labs.
Account Selection
Identify the right 100 accounts with signal data.
Hybrid Plays
Orchestrate online + offline campaigns as one sequence.
Creative Personalization
Campaigns that speak to an individual company or CMO.
Pipeline Engineering
Sales + marketing alignment 
with dashboards to track progress.
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Every ABM play is tied back into the Marketing OS - so Search Engineering, Creative Labs, and Tech Labs all fuel Demand Labs.
Dynamic Landing Page gif

Dynamic Landing Page

Optimization for the AI Era
Strengthen your Hybrid ABM with our DLO tool that delivers personalized, human-centred landing pages powered by digital precision so your best accounts move quickly toward partnership.
Explore DLO Tool
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Tools & Playbooks for ABM

Demand Labs is powered by
 tools + playbooks.

Paid Media in a Post Attribution World
How to Scale Paid Media When Attribution Breaks
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Read Playbook
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Beyond Templates
How to Direct AI Like a Human Creative Lead
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Read Playbook
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What makes PMax perform
Performance Max has shifted from curiosity to a growth engine.
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Read Playbook
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Explore All Playbooks
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Case Studies

Outcome is the only currency.
SAAS
E commerce

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See all works
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Proof of Impact

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See the full case study →

Avalara × FTA Global

A cold APAC market, turned into qualified pipeline. +3,320% inquiries in 12 months.
View all work
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Proof of Impact

Avalara × FTA Global

+3,320% inquiries

APAC SMB+ inquiries grew from 5 to 171 year on year

+316% MQLs

MQLs grew from 38 to 158 year on year across APAC
A cold APAC market, turned into qualified pipeline. +3,320% inquiries in 12 months.
See the full case study →
Case Study
June 4, 2026
Avalara × FTA Global
A cold APAC market, turned into qualified pipeline. +3,320% inquiries in 12 months.
Case Study
May 6, 2026
India's Leading Electronics Company x FTA Global
India’s leading consumer electronics retailer partnered with FTA Global to win visibility in AI-led discovery and accelerate organic growth across AI engines and traditional search.
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Case Studies

Outcome is the only currency.
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Avalara × FTA Global

A cold APAC market, turned into qualified pipeline. +3,320% inquiries in 12 months.
See all works
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SAAS
Proof of Impact

Avalara × FTA Global

+3,320% inquiries

APAC SMB+ inquiries grew from 5 to 171 year on year

+316% MQLs

MQLs grew from 38 to 158 year on year across APAC
A cold APAC market, turned into qualified pipeline. +3,320% inquiries in 12 months.
See the full case study →

Caba Design × FTA Global

Two furniture brands. Zero blog presence. 304 AI citations in two months.
See all works
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E commerce
Proof of Impact

Caba Design × FTA Global

124 prompt citations

Earned by Anabei within 2 months of content going live

180 prompt citations

Earned by Chicory within 2 months of content going live
Two furniture brands. Zero blog presence. 304 AI citations in two months.
See the full case study →

Reliance Digital × FTA Global

From 20,738 to 166,400 ChatGPT Sessions in 9 Months
See all works
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E commerce
SAAS
BFSI
Proof of Impact

Reliance Digital × FTA Global

+702.39% ChatGPT sessions

from 20,738 to 166,400 in 9 months

500+ blogs and 400+ pages

Rebuilt for AI retrieval and LLM discoverability
From 20,738 to 166,400 ChatGPT Sessions in 9 Months
See the full case study →

Apex Group × FTA Global

A 22-point health score jump in two weeks. No new content. No new campaigns. Just fixing what was broken.
See all works
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BFSI
Proof of Impact

Apex Group × FTA Global

55 to 77 Health score

improvement in 2 weeks

+40% Relative uplift

from starting baseline
A 22-point health score jump in two weeks. No new content. No new campaigns. Just fixing what was broken.
See the full case study →

Paisa247×FTA Global

FTA Global helped Paisa247 improve organic app installs, store visibility, and conversion quality through a structured Google Play Store optimization strategy.
See all works
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BFSI
SAAS
Proof of Impact

Paisa247×FTA Global

55.22% install growth

From 23,116 baseline installs to 35,881 pro rated installs

18.05% store conversion rate

Conversion improved steadily through ASO testing and listing refinement
FTA Global helped Paisa247 improve organic app installs, store visibility, and conversion quality through a structured Google Play Store optimization strategy.
See the full case study →

Legend of Toys × FTA Global

143% revenue growth in a month. ₹65.6 lakh in March. ROAS held at 3x. Here is how scaling without breaking works.
See all works
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E commerce
Education
Proof of Impact

Legend of Toys × FTA Global

143% revenue growth

From January baseline to February 2026

3x ROAS

Maintained at scale through structured performance framework
143% revenue growth in a month. ₹65.6 lakh in March. ROAS held at 3x. Here is how scaling without breaking works.
See the full case study →

Step Learning × FTA Global

The expertise was already there. Buyers just couldn't find it before they found someone else.
See all works
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Education
Healthcare
SAAS
Proof of Impact

Step Learning × FTA Global

75.9% organic click growth

Monthly clicks grew from 535 to 941

266.7% more Top 10 keywords

Visible Top 10 rankings grew from 3 to 11
The expertise was already there. Buyers just couldn't find it before they found someone else.
See the full case study →

Global Hearing Aid × FTA Global

₹12.58L to ₹19.15L in 4 months. No new budget. No new channels. Just better optimizations and strategy.
See all works
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Healthcare
Lifesciences
Proof of Impact

Global Hearing Aid × FTA Global

52.17% revenue growth

From ₹12.58L baseline to ₹19.15L all-time record

8.07% CPL reduction

Cost per lead dropped while revenue scaled
₹12.58L to ₹19.15L in 4 months. No new budget. No new channels. Just better optimizations and strategy.
See the full case study →

FTA Global x ManipalCigna

FTA Global helped ManipalCigna, a leading health insurance brand, scale its visibility across high intent search and AI driven discovery.
See all works
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Healthcare
BFSI
Education
Proof of Impact

FTA Global x ManipalCigna

797% Top 10 keyword growth

Top 10 keywords grew from 149 to 1,337 between August and December 2025

1.5M+ search demand captured

Up from 408K, driven by intent-aligned content and city-level demand capture
FTA Global helped ManipalCigna, a leading health insurance brand, scale its visibility across high intent search and AI driven discovery.
See the full case study →

India's Leading Veterinary Brand × FTA Global

The brand was already trusted. It just wasn't being found early enough, clearly enough, or locally enough.
See all works
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Healthcare
Proof of Impact

India's Leading Veterinary Brand × FTA Global

272% AI Overview citation growth

Google AI Overview citations grew from 700 to 2,600

750 new ChatGPT citations

ChatGPT citations grew from 132 to 883 across 6 months
The brand was already trusted. It just wasn't being found early enough, clearly enough, or locally enough.
See the full case study →

India's Leading Electronics Company x FTA Global

India’s leading consumer electronics retailer partnered with FTA Global to win visibility in AI-led discovery and accelerate organic growth across AI engines and traditional search.
See all works
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E commerce
Proof of Impact

India's Leading Electronics Company x FTA Global

128%

Revenue growth reached 128% from ChatGPT

3.5M

Monthly organic clicks increased from 1.6M to 3.5M
India’s leading consumer electronics retailer partnered with FTA Global to win visibility in AI-led discovery and accelerate organic growth across AI engines and traditional search.
See the full case study →

Gemsmantra x FTA Global

Gemsmantra is a brand that connects people with gemstones and Rudraksha for their beauty, energy and purpose. Blending ancient wisdom with modern aspirations, it aspires to be the most trusted destination for gemstones, Rudraksha and crystals. This heritage-rich company approached FTA Global to transform its paid advertising into a consistent revenue engine.
See all works
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E commerce
Education
Proof of Impact

Gemsmantra x FTA Global

1777%

International campaigns ROAS uplifted with a quantum jump in revenue.

8.97

The Mala product line achieved a ROAS of 8.97
Gemsmantra is a brand that connects people with gemstones and Rudraksha for their beauty, energy and purpose. Blending ancient wisdom with modern aspirations, it aspires to be the most trusted destination for gemstones, Rudraksha and crystals. This heritage-rich company approached FTA Global to transform its paid advertising into a consistent revenue engine.
See the full case study →

Zoomcar x FTA Global

Zoomcar is India’s leading self-drive car rental marketplace, operating across more than 40 cities. The platform enables users to rent cars by the hour, day, or week through an app-first experience, while empowering individual car owners to earn by listing their vehicles.
See all works
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SAAS
Proof of Impact

Zoomcar x FTA Global

18%

growth in organic clicks (QoQ)

177K+

new organic visits in Q1
Zoomcar is India’s leading self-drive car rental marketplace, operating across more than 40 cities. The platform enables users to rent cars by the hour, day, or week through an app-first experience, while empowering individual car owners to earn by listing their vehicles.
See the full case study →
SAAS
E commerce

Avalara × FTA Global

A cold APAC market, turned into qualified pipeline. +3,320% inquiries in 12 months.
View all work
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Proof of Impact

Avalara × FTA Global

+3,320% inquiries

APAC SMB+ inquiries grew from 5 to 171 year on year

+316% MQLs

MQLs grew from 38 to 158 year on year across APAC
A cold APAC market, turned into qualified pipeline. +3,320% inquiries in 12 months.
See the full case study →

India's Leading Electronics Company x FTA Global

India’s leading consumer electronics retailer partnered with FTA Global to win visibility in AI-led discovery and accelerate organic growth across AI engines and traditional search.
View all work
button arrow
Proof of Impact

India's Leading Electronics Company x FTA Global

128%

Revenue growth reached 128% from ChatGPT

3.5M

Monthly organic clicks increased from 1.6M to 3.5M
India’s leading consumer electronics retailer partnered with FTA Global to win visibility in AI-led discovery and accelerate organic growth across AI engines and traditional search.
See the full case study →
Case Study
June 4, 2026
Avalara × FTA Global
A cold APAC market, turned into qualified pipeline. +3,320% inquiries in 12 months.
Case Study
May 6, 2026
India's Leading Electronics Company x FTA Global
India’s leading consumer electronics retailer partnered with FTA Global to win visibility in AI-led discovery and accelerate organic growth across AI engines and traditional search.
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The Team Behind Demand Labs

Tasneem C , VP - Operations & Delivery
Imthiyaz Ahmed Group Head - Performance Marketing
Venkatesh Subbaiya and Rachita Sharma Photo

Built by marketers who sell to marketers.

Led by Venkatesh Subbaiya and Rachita Sharma, Demand Labs brings together ABM strategists, campaign planners, and creative operators who understand enterprise buying behavior inside out.
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They design hybrid ABM systems, connecting digital precision with offline impact  to turn key accounts into long-term partners.
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Working closely with Search Engineering and Creative Labs, the team ensures every account journey is data-led, human-centered, and measurable.

Ready to engineer demand for your top accounts?

Book an ABM Workshop