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Demand Labs

Demand Labs: Hybrid ABM for the AI Era

Account-based marketing can’t live only in ads and LinkedIn. At FTA, we build hybrid ABM systems that blend digital precision with offline impact, so your target accounts can’t ignore you.
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The Challenge (Why ABM is Broken)

ABM has become too one-dimensional.

Most ABM agencies run only digital ads
and automated outreach.
But enterprise decision makers are
overwhelmed: same InMail, same nurture emails, same retargeting.
Offline signals and personal 
experiences are missing.
Most ABM agencies run only digital ads
and automated outreach.
But enterprise decision makers are
overwhelmed: same InMail, same nurture emails, same retargeting.
Offline signals and personal 
experiences are missing.
We engineer ABM differently. Demand Labs unites online targeting with offline plays - events, custom magazines, curated gifts, even CMO dinners - to build pipelines that competitors can’t replicate.

What is Hybrid 
ABM?

Hybrid ABM is how we bring marketing closer to real people. We combine online targeting with offline experiences to reach decision-makers in a more personal way.

From LinkedIn outreach and intent-based ads to CMO magazine drops and executive meet-ups, every step is planned around the same account list. The goal is simple. Build genuine attention and stronger relationships that lead to real business.


Our Approach

The four pillars of Demand Labs.
Account Selection
Identify the right 100 accounts with signal data.
Hybrid Plays
Orchestrate online + offline campaigns as one sequence.
Creative Personalization
Campaigns that speak to an individual company or CMO.
Pipeline Engineering
Sales + marketing alignment 
with dashboards to track progress.
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Every ABM play is tied back into the Marketing OS - so Search Engineering, Creative Labs, and Tech Labs all fuel Demand Labs.

Dynamic Landing Page

Optimization for the AI Era
Strengthen your Hybrid ABM with our DLO tool that delivers personalized, human-centred landing pages powered by digital precision so your best accounts move quickly toward partnership.
Explore DLO Tool
Tools & Playbooks for ABM

Demand Labs is powered by
 tools + playbooks.

Paid Media in a Post Attribution World
How to Scale Paid Media When Attribution Breaks
Read Playbook
Beyond Templates
How to Direct AI Like a Human Creative Lead
Read Playbook
What makes PMax perform
Performance Max has shifted from curiosity to a growth engine.
Read Playbook
Explore All Playbooks

The Team Behind Demand Labs

Tasneem C , VP - Operations & Delivery
Imthiyaz Ahmed Group Head - Performance Marketing

Built by marketers who sell to marketers.

Led by Venkatesh Subbaiya and Rachita Sharma, Demand Labs brings together ABM strategists, campaign planners, and creative operators who understand enterprise buying behavior inside out.
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They design hybrid ABM systems, connecting digital precision with offline impact  to turn key accounts into long-term partners.
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Working closely with Search Engineering and Creative Labs, the team ensures every account journey is data-led, human-centered, and measurable.
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Ready to engineer demand for your top accounts?

Book an ABM Workshop