In a market where clicks decide credibility and visibility defines growth, it’s almost impossible to find a business that isn’t online. 

Over the past decade, Indian brands, from bootstrapped startups to established firms, have all realised one truth: without a strong digital footprint, you don’t exist. 

This surge has created a crowded agency ecosystem, but not every digital marketing agency delivers measurable impact.

India’s marketing landscape has undergone a dramatic shift in just a few years. Digital media now claims nearly 46 % of total ad spend in FY 2025, overtaking traditional channels.

There has been a seismic shift in the ad market recently: 

• Social media apps and OTT platforms consume 78% of consumers’ digital time.
• Digital ad spend grew 29% year‑on‑year to ₹40,800 crore, while paid search is the fastest‑growing format. 

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In other words, your choice of digital marketing partner now has a direct impact on revenue.

Too often, clients get stuck with agencies that overpromise, underdeliver, and hide behind campaigns that don’t bring in enough revenue. 

We’ve analysed service offerings, pricing, Glassdoor/Google/Clutch reviews for the top digital marketing agencies in India and added our own proprietary insights.

Where possible, we’ve included ratings from Google, Glassdoor and Clutch. For each agency, we outline what they specialise in, what they’re best known for, and what it might cost you so that you can find the best fit for your needs. 

And yes, we’ve included ourselves (FTA Global) because we believe in transparency.

As digital overtakes traditional media, search engine optimization (SEO) and performance‑driven marketing become mission‑critical.

If you’re looking for the best SEO services, the best SEO expert in India or a professional SEO agency, our blog will help you evaluate the market leaders.

Top digital marketing agencies in India (2025)

‍FTA Global

FTA Global delivers full-stack marketing through embedded cross-functional pods spanning SEO, paid media, content, creative, analytics, automation, and digital PR.

Unlike traditional retainers, FTA Global offers marketing as a team-as-a-subscription model, where cross-functional pods plug directly into your team. Each pod is accountable for outcomes and uses. 

We offer AI-powered experimentation models, bringing speed and transparency that you will rarely see in agency engagements. 

All our clients appreciate the agility and clear performance benchmarks, while the internal team emphasises a collaborative, data-driven culture. 

There are no legacy processes or rigid contracts here, just dedicated growth partners aligned to your KPIs. For B2B and growth-driven companies frustrated by cookie-cutter packages, it’s a fresh alternative.

Here are a few case studies of our clients who have seen profitable growth through our performance-led marketing strategies. 

Mavlers

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Clutch 4.9/5, Google 4.2/5.

Mavlers acts as an all-in-one store for marketing, delivering SEO, PPC, social media, email marketing and web development at scale. Part of a larger global outsourcing group, they combine low overhead with high responsiveness. User sentiments trust their ability to turn briefs into execution quickly and on budget.

By offering white‑label solutions, they enable partners to expand portfolios while maintaining brand control.

The trade-off is that strategy and creative ideation are often handled in-house by the client; Mavlers excels when given a clear roadmap. 

High Clutch ratings reflect consistent delivery, although some user sentiments suggest higher expectations for execution when workloads spike. 

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Here is an Ahrefs analysis of Mavler’s organic traffic and keywords -

• Organic keywords: 912 (+28 from last period)
  
  
• Organic traffic: 3.2K/month (down ~2.1K)
  
  
• Top 3 rankings: 12 keywords (+6)
  
  
• The keyword base is expanding, but traffic loss shows weaker performance on higher-volume terms.
  
  
• Strong backlink profile (23.6K links, 1.2K domains) supports authority, but traffic dip signals competitive pressure or loss of top positions.
  
  
• Mavlers’ SEO presence shows execution strength, but reliance on offshore delivery may limit sustained keyword dominance.

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Growth Hackers Digital

Clutch 4.9/5, Google 4.2/5.

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Growth Hackers Digital lives up to its name, focusing on iterative SEO/SEM, performance marketing and data-driven experimentation to unlock rapid growth. Their strategy is built on fast iteration and analytics.

This enables them to scale leads and ROI with campaigns that are constantly optimised for measurable outcomes. Founders and early hires often work directly on accounts, giving the startup a familiar feel. 

Clients, especially mid-stage companies, laud their proactive approach and willingness to challenge briefs. However, more conservative brands may feel they push boundaries too far. 

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Here is an Ahrefs analysis of Growth Hackers Digital’s organic traffic and keywords:

• Organic keywords: 292 (+141 from last period)
  
  
• Organic traffic: 800/month (+352)
  
  
• Top 3 rankings: 17 keywords (+12)
  
  
• A significant jump in both keyword count and top 3 positions shows strong recent momentum.
  
  
• Traffic growth, while from a smaller base, signals early wins in targeted performance-led SEO
  
  
• Backlink strength is limited (979 backlinks, DR 34), but the growth trajectory highlights agile experimentation paying off.

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ShootOrder

Clutch 4.5/5, Google 4.2/5.

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ShootOrder positions itself as a full-funnel digital partner, with a strong emphasis on PPC, SEO and analytics. It remains privately owned, which helps them stay nimble. 

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Clients recognise the tangible impact on lead generation and cost-per-acquisition improvements; many have stayed with them for years due to the consistent ROI. 

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While not known for flashy brand campaigns, ShootOrder excels in data-driven optimisations that convert traffic into revenue.

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Here is an Ahrefs analysis of ShootOrder’s organic traffic and keywords:

• Organic keywords: 134 (down –22 from last period)
  
  
• Organic traffic: 165/month (+16)
  
  
• Top 3 rankings: 2 keywords (–1)
  
  
• Their keyword base is shrinking, but a small lift in traffic suggests improved performance in a few higher-value terms
  
  
• Domain rating (DR 42) and backlink volume remain modest compared to larger peers, limiting broader visibility
  
  
• Reflects their positioning as a performance-focused partner, ROI-driven but not competing for wide SEO dominance

BC Web Wise

Google 4.3/5, Glassdoor 4.2/5.

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BC Web Wise has built its reputation on creative storytelling integrated with digital channels. 

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One of India’s early digital pioneers, it remains independent, which lets it prioritise long-form brand narratives over purely performance-driven tactics. 

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Clients appreciate the craftsmanship in campaigns and web experiences, but sometimes flag slower turnarounds compared to leaner firms. Internally, the agency is lauded for its collaborative environment and creative freedom. While not the cheapest option, BC Web Wise is ideal for brands seeking memorable creative ideas supported by robust digital execution.

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Here is an Ahrefs analysis of BC Web Wise’s organic traffic and keywords:

• Organic keywords: 422 (+28 from last period)
  
  
• Organic traffic: 770/month (down ~27)
  
  
• Top 3 rankings: 6 keywords (+1)
  
  
• Keyword count is climbing, but overall traffic remains modest compared to peers
  
  
• Traffic stagnation suggests visibility spread thin across low-volume terms, not translating into scale.
  
  
• Reinforces BC Web Wise’s positioning as a creative-first agency, where SEO is supportive rather than the primary growth lever

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iProspect India

Glassdoor 3.5/5, Google 4.3/5.

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As Dentsu’s performance marketing arm, iProspect specialises in data-driven SEO and paid media tied to business outcomes. This affiliation gives them access to global best practices and proprietary tools. 

Clients value their measurement rigour and cross-channel optimisation, but they caution that premium pricing comes with enterprise-level processes and contractual complexity. 

When you need a performance partner with global scale and strong analytics credentials, iProspect stands out, though it comes with a corporate engagement model.

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Here is an Ahrefs analysis of iProspect India’s organic traffic and keywords:

• Organic keywords: 423 (+3 from last period)
  
  
• Organic traffic: 2.1K/month (down ~751)
  
  
• Top 3 rankings: 18 keywords (+3)
  
  
• Despite strong domain authority (DR 76, 694K backlinks), keyword volume remains limited compared to peers
  
  
• Traffic decline suggests dependence on a few high-value keywords rather than a broad base
  
  
• Reflects iProspect’s focus on enterprise performance marketing, where depth in fewer keywords matters more than wide visibility

EZ Rankings

Clutch 4.5/5, Glassdoor 4/5.

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EZ Rankings is a mid-tier agency focused on precision SEO, PPC and paid social campaigns. 

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Their main differentiator is a transparent reporting system that demystifies performance metrics for clients, earning them a strong reputation among SMEs. The company is privately held, allowing for flexible engagements and swift decision-making. 

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Clients appreciate the measurable gains and cost-effective packages, though some suggest more tailored account management for high-value projects. 

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EZ Rankings delivers a good value for businesses seeking reliable search and performance marketing without the pressure of big agencies. 

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Here is an Ahrefs analysis of EZ Rankings’ organic traffic and keywords:

• Organic keywords: 8.9K (slightly down –29)
  
  
• Organic traffic: 29.9K/month (+1.8K)
  
  
• Top 3 rankings: 505 keywords (+89, strong jump)
  
  
• Massive keyword base compared to peers, translating into the highest organic traffic scale in this list so far
  
  
• Even with a slight dip in total keywords, the top 3 visibility surge shows stronger positioning in competitive SERPs
  
  
• Reinforces EZ Rankings’ reputation as a search-first agency with deep SEO execution strength for SMEs and mid-market clients

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iQuanti

Glassdoor 3.5/5, Google 4.2/5.

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With roots in analytics, iQuanti is less a typical agency and more a data sciences consultancy offering predictive modelling, SEO and paid media for highly regulated industries. 

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Their pricing reflects the depth of expertise: they engage on multi-six-figure projects, bringing bespoke tools and compliance know-how. 

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Clients commend the precision of their recommendations and the measurable lift in conversions, but smaller businesses may find the engagement structure overwhelming. Employees mention a strong culture of continuous learning and high technical standards. 

For enterprise teams seeking rigorous analytics and forecasts, iQuanti offers unparalleled depth.

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Here is an Ahrefs analysis of iQuanti’s organic traffic and keywords:

• Organic keywords: 68 (+5 from last period)
  
  
• Organic traffic: 613/month (down ~41)
  
  
• Top 3 rankings: 2 keywords (no major change)
  
  
• Very small keyword base compared to peers, showing niche, enterprise-focused visibility rather than wide SEO reach
  
  
• Organic traffic is steady but limited, suggesting reliance on high-value, low-volume terms relevant to regulated industries
  
  
• Strong backlink base (17.4K) reflects authority, but content breadth is deliberately narrow

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WATConsult

Glassdoor 3.5/5, Google 3.9/5.

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Part of the Dentsu network, WATConsult marries influencer-led storytelling with performance marketing. Their strength lies in blending social media marketing, SEO and e-commerce consulting into cohesive campaigns that move the needle. As part of a global network, their approach combines creative storytelling with data to drive brand impact.

Based on user sentiment reports, clients praise their strategic thinking and ability to activate cultural moments, but note that service levels can fluctuate under tight timelines. Inside the agency, people love the creative freedom and rapid learning, yet long hours and resource constraints are common gripes. 

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Here is an Ahrefs analysis of WATConsult’s organic traffic and keywords -   

• Organic keywords: 549 (+181 from last period)
  
  
• Organic traffic: 1.5K/month (down ~1K)
  
  
• Top 3 rankings: 6 keywords
  
  
• Keyword growth shows a wider footprint, but new terms are low-volume and not driving strong traffic yet.
  
  
• Visibility relies more on brand reputation and cultural campaigns than on SEO dominance

Overall, WATConsult is best suited to brands seeking integrated digital campaigns with a strong creative flavour backed by one of the world’s biggest marketing groups.

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Neil Patel Digital India

Glassdoor 3.5/5

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Neil Patel Digital India has been a major player in SEO and performance-led content marketing, but the departure of about 40 senior team members to form a new agency has left a noticeable impact. 

The departure led to a short-term dip in execution bandwidth and account-level continuity, resulting in a slowdown in new client acquisition and fluctuations in keyword visibility across mid-tier competitive terms. 

We have observed that while their top-line rankings in highly competitive categories remain intact, the agency’s momentum in the Indian SME segment has softened compared to its earlier pace. 

For larger clients seeking enterprise-grade SEO processes, Neil Patel Digital India continues to hold credibility, but the leadership transition has reshaped how they compete locally.

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Here is an Ahrefs analysis of Neil Patel Digital India’s organic traffic and keywords:

• Organic keywords: 192 (down –30 from last period)
  
  
• Organic traffic: 246/month
  
  
• Top 3 rankings: 15 keywords (stable performance in high-value terms)
  
  
• Despite a high domain rating (DR 78, strong authority), the keyword base has shrunk, reflecting reduced content and execution depth
  
  
• Traffic remains modest compared to peers, signalling weaker penetration in India’s competitive SME and mid-market segments
  
  
• Performance aligns with their current positioning: enterprise credibility intact, but local SEO momentum slowed

Checklist for Choosing the Right Marketing Agency

Before zeroing in on any marketing agency, you need to run this checklist. It’s built around what really matters in SEO, with ever-expanding AI search, GEO and growth marketing:

• No lock-in contracts. Growth should be earned, not forced. Avoid agencies that tie you down with long retainers and deliver little.
  
  
• Transparent SEO metrics. Ask how they track keyword visibility, traffic growth, and conversions. If you can’t see the numbers, you can’t trust the output.
  
  
• Keyword strategy depth. Look beyond vanity terms. The right agency will map entity SEO, long-tail intent, and competitive benchmarks.
  
  
• Technical SEO capability. Crawl health, Core Web Vitals, and structured data. These aren’t optional in 2025.
  
  
• Content integration. SEO isn’t about blogs alone. Check if they align landing pages, industry reports, paid media, and social signals with search goals.
  
  
• Adaptability. Google’s AI search shifts fast. You need partners who test, adapt, and act before SERP rankings slide.
  
  
• Clear performance benchmarks. Never make any vague promises. Demand defined KPIs tied to traffic, leads, or revenue and set the priorities straight.
  
  

Choosing right means getting speed, transparency, and outcome-driven execution. That’s what we’ve built at FTA Global. 

FTA Global: Your go-to marketing operating system

In India’s fast‑shifting digital landscape, partnering with the right agency can be the difference between incremental improvement and exponential growth. 

We operate as your go-to marketing operating system through our Team-as-a-Subscription (TaaS) model. Instead of hiring different agencies for SEO, paid media, creative, or analytics, you plug into one integrated system. Like an OS running a computer, FTA provides the foundation and coordination so all marketing functions work together seamlessly.

Whether you need SEO services, a B2B SEO agency, a creative social media marketing agency or a fully embedded team like our TaaS pods, we hope this review helps you make an informed decision.

What would your marketing look like if your team could tap into a dedicated pod of search, paid and creative experts without the long‑term contracts?

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