FTA Global Launches FTA Impact, a CSR Initiative to Empower NGOs Through Digital Expertise
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Date: 24th September 2026, 10:00 AM
Location: Mumbai
FTA Global has launched FTA Impact, a CSR initiative that will use the company’s expertise in digital marketing, technology, AI, content and fundraising to support NGOs and social organisations. The initiative is designed to help organisations strengthen their digital presence, reach wider audiences and build capabilities that can support their work over the long term.
As part of its initial programme, FTA Impact has partnered with Agro Rangers and Blue Cross Society of Pune (BCS). FTA Global teams will work with the organisations on areas including digital strategy, fundraising campaigns, donation pages, technology and AI solutions, while also training their teams to independently manage and build on these capabilities. Each engagement will run for six months before FTA Impact moves on to support the next set of organisations.
The initiative will cover causes including education, elderly care, women’s welfare, animal welfare, autism and special needs, farmer support and community development. FTA Global will allocate 5% of its annual profit towards CSR initiatives under FTA Impact, alongside employee time and expertise. Over the next three years, the programme aims to expand its network of partner organisations and support more causes and communities.
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