A grant for NGOs every month
When people search for help, make sure your cause is what they find.
A CSR initiative by FTA Global, FTA Impact builds and runs the whole advertising engine for multiple NGOs over a period of 6 months, so India can finally find the work you do. Free of charge.
₹9.5L
in free Google Search ads, per NGO, every month
₹1CR+
of advertising value a year, that you never pay for
06
causes we support, each with a dedicated NGO
02
new NGOs welcomed into the program each month
Google gives registered nonprofits
up to $10,000 a month, about
₹9.5 lakh, in free ads. Almost no NGO in India claims it. We do it for you.
Many NGOs lack the time and team to secure and manage grants, leaving funds unclaimed and good work unseen. FTA Impact sets up the grant, runs campaigns, builds the donation page and trains your team to take over before moving to the next cause.
Nonprofits
$10,000
Free ads
₹9.5 lakh
How the program runs
Two NGOs every month. Six-month timeline.
Through FTA Impact, our CSR initiative, we partner with two NGOs each month for six months, providing ₹3 lacs in support to each. Our team works alongside them during this period to strengthen their digital presence, reach more people and build the skills to sustain their progress.
STEP
You apply
Tell us about your work through the form below. If your cause has an open seat this month, we get in touch.
STEP
We build and run it
We build your page and run Meta ads from our funds right away, then get your free Google grant approved and let Search take over. All remote, for up to six months.
STEP
We hand it over
We train your team and pass you a working engine. Your seat opens for the next NGO in your cause.
Seat 1
Seat 2
Seat 3
Seat 4
Seat 5
Seat 6
Seat 1
Seat 2
Seat 3
Seat 4
Seat 5
Seat 6
The NGOs we support
Built for the ones that deserve to be seen.
FTA Impact is not for the large, well-funded charities that already have agencies. We support small and mid-sized NGOs doing meaningful work on the ground. These organisations have never had the agency support or tools they need to help people find them online.
If your cause is genuine and your books are clean, the size of your organization is not what matters to us. What matters is that more people finding you would change lives.
A good FTA Impact partner usually is:
- A registered Society, Trust, or Section 8 Company with valid 12A and 80G.
- Doing hands-on work in one of our six causes.
- Running a real website on its own domain.
- Ready to name one person who will learn to run the engine after us.
- Honest about its story, with donations that go straight to the NGO.
Who can apply
- Registered as a Society, Public Charitable Trust, or Section 8 Company in India.
- Valid 12A and 80G registration.
- A website you own, on your own domain, running securely.
- A cause that fits one of our six areas.
- Someone who can learn to run the engine after handover.
A note on eligibility: government bodies, hospitals and healthcare groups, and schools and universities are not eligible for the Google grant, so they fall outside this program. If you take foreign donations you will need valid FCRA registration. If you do not have it, that is fine, we simply keep your campaigns targeted to donors inside India.
₹0
What it costs you
Nothing. FTA Impact is our contribution. We fund the paid advertising ourselves and give our team's time for free. Your only job is to keep doing the work you already do, while more people finally find you.
Apply for FTA Impact
Tell us who you serve.
Answer a few questions. If your cause has an open seat this month, we will reach out. Every field marked * is required.
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