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“Privacy-First Marketing Will Be Built on Trust, Not Just Compliance,” said Senthil Kumar Hariram
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“Privacy-First Marketing Will Be Built on Trust, Not Just Compliance,” said Senthil Kumar Hariram
Date: 20th November 2025, 10:00 AM
Location: Mumbai
As data privacy regulations continue to evolve, brands are being pushed to rethink how they approach marketing in a privacy-first world. In an industry feature, Senthil Kumar Hariram, Founder and Managing Director, FTA Global, shared his perspective on the implications of DPDP Rules 2025.
He highlighted that compliance alone is not enough. Brands need to build trust by being transparent about how they collect and use data. This shift requires moving away from over-reliance on third-party data and focusing more on first-party relationships.
He also pointed out that privacy-first marketing does not mean compromising on performance. With the right use of AI and structured data, brands can still deliver relevant and personalised experiences while respecting user consent.
According to him, the future lies in balancing data responsibility with effective engagement. Marketers must design systems that are both privacy-compliant and outcome-driven.
Read the full story here: Link
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