“Luxury Growth Will Depend on Precision Targeting and Contextual Relevance,” said Senthil Kumar Hariram
Date: 23rd October 2025, 10:00 AM
Location: Mumbai
India’s luxury market is expanding rapidly, with brands increasing their advertising investments to capture a more diverse and digitally engaged audience. In an industry feature, Senthil Kumar Hariram, Founder and Managing Director, FTA Global, shared his perspective on how luxury brands should approach this evolving landscape.
Senthil highlighted that luxury marketing today goes beyond traditional notions of exclusivity. As the consumer base widens, brands need to adopt more refined and data-driven strategies to reach the right audience while maintaining their premium positioning.
He also pointed out that digital platforms and AI and LLM-driven discovery systems are reshaping how luxury brands are found and experienced. This makes it essential for brands to ensure consistency, clarity, and contextual relevance across all touchpoints.
According to him, the key lies in balancing aspiration with precision. While storytelling remains critical in luxury marketing, it must be supported by strong audience insights and targeted execution to drive meaningful engagement.
The discussion reinforces that as competition increases, luxury brands will need to combine brand equity with performance-led strategies to sustain growth and visibility.
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