FTA Global Study Highlights How Mobile, Apps and AI Are Redefining Healthcare Discovery in India
.jpg)
Date: 22nd January 2026, 10:00 AM
Location: Mumbai
FTA Global has released a new industry report highlighting how mobile devices and AI-powered platforms are transforming healthcare discovery in India. The findings point to a significant shift in how consumers search for, evaluate, and engage with healthcare information and services online.
The report reveals that digital channels are becoming the primary source of healthcare research, with users increasingly relying on mobile-first experiences to access information. At the same time, AI-driven discovery platforms are influencing how healthcare content is surfaced, making relevance and accessibility more important than ever.
The findings also indicate that consumers are moving towards more specific and intent-driven searches, seeking trusted information on treatments, providers, and health-related concerns. This trend is encouraging healthcare brands to rethink their digital strategies and focus on creating content that is accurate, structured, and easy to discover.
As healthcare decisions become more digitally influenced, the report highlights the growing importance of aligning content, technology, and user experience to meet evolving consumer expectations.
Overall, the report underscores the need for healthcare brands to adapt to changing search behaviour and build stronger digital ecosystems that support visibility, trust, and engagement.
Read the full story here: Media Brief; The Founder Media; Media Bulletin; News Patrolling; Online Media Café; Business News For Profit
