FTA Global Strengthens Leadership with Appointment of Srijita Das Roy as Vice President of Brand & Communications

Date: 14th October 2025, 10:00 AM

Location: Mumbai

FTA Global has announced the appointment of Srijita Das Roy as Vice President of Brand Communications, strengthening its leadership in strategic communications and brand positioning. The move reflects the company’s continued focus on building a robust leadership team to support its next phase of growth.

Srijita Das Roy brings extensive experience in brand communications, public relations, and integrated marketing, with a strong track record of shaping brand narratives and driving impactful communication strategies. In her new role, she will be responsible for leading FTA Global’s brand communications function, enhancing its market presence, and aligning messaging with business objectives.

The appointment comes at a time when brands are increasingly required to communicate with clarity and consistency across multiple platforms, especially within AI and LLM-driven ecosystems. Strong communication frameworks play a critical role in how brands are perceived, interpreted, and surfaced across discovery platforms.

By bringing in dedicated leadership for brand communications, FTA Global aims to further strengthen its ability to deliver cohesive and insight-led storytelling that integrates with performance marketing and digital strategy.

This move also aligns with the company’s broader vision of operating as a unified marketing system, where strategy, content, and communication work seamlessly to drive measurable outcomes.

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