FTA Global Strengthens Leadership Team with Strategic Appointments of Yatin Bhasin and Tasneem Calcuttawala
Date: 21st July 2025, 10:00 AM
Location: Mumbai
FTA Global has strengthened its leadership team with the appointment of Yatin Bhasin and Tasneem Calcuttawala as Vice Presidents, marking a strategic step in scaling its integrated and performance-driven marketing model. The announcement reflects the company’s continued focus on building a strong leadership layer to drive growth and innovation.
Yatin Bhasin brings extensive experience in digital strategy, performance marketing, and client growth, with a proven track record of delivering business impact across industries. Tasneem Calcuttawala adds deep expertise in account management, brand strategy, and operational excellence, further strengthening FTA Global’s ability to deliver cohesive and scalable marketing solutions.
The appointments come at a time when the marketing industry is rapidly evolving with the rise of AI and LLM-driven ecosystems. As brands increasingly seek partners who can integrate strategy, execution, and technology, FTA Global is focused on building a leadership team that can navigate this shift and deliver measurable outcomes.
By bringing in experienced leaders at the Vice President level, the company aims to enhance its capabilities across client servicing, performance delivery, and strategic planning. Both leaders will play a key role in driving client success, strengthening internal processes, and contributing to the company’s long-term vision of redefining the traditional agency model.
These leadership additions also align with FTA Global’s broader approach of operating as a unified marketing system rather than a fragmented service provider. With a focus on accountability, agility, and innovation, the company continues to position itself as a modern alternative to legacy agency structures.
The move underscores FTA Global’s commitment to investing in talent and building a future-ready organisation that can adapt to the changing dynamics of digital marketing and AI-led discovery.
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