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FTA Global marks first anniversary with expansion across AI-driven marketing and search engineering

Date: 15th May 2026, 10:00 AM

Location: Mumbai

FTA Global has completed its first year of operations, marking a significant milestone with continued expansion across AI-driven marketing and search engineering. The company has strengthened its capabilities by investing in new technologies, specialised services, and a growing portfolio of clients.

Over the past year, FTA Global has focused on helping brands improve visibility in an evolving AI-led discovery ecosystem. Its offerings now span search engineering, LLM optimisation, AI visibility intelligence, performance marketing, and integrated digital solutions, enabling organisations to adapt to changing consumer behaviour.

The milestone also reflects the company's commitment to innovation through proprietary frameworks and technology-led solutions that help brands measure, improve, and scale their presence across AI-powered platforms.

According to Senthil Kumar Hariram, Founder and Managing Director, FTA Global, the future of marketing will be shaped by how effectively brands align with AI-driven discovery rather than relying solely on traditional digital strategies. He emphasised that search engineering and AI visibility will play an increasingly important role in helping businesses stay relevant and competitive.

The company's first anniversary marks the beginning of its next phase of growth as it continues to build AI-first marketing solutions for brands across industries.

Read the full story here: Link

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About FTA
FTA Logo
We are a Search Engineering™ company that helps brands become visible across search engines, AI assistants, and modern discovery systems where decisions happen before clicks.

Our integrated model combines Search Engineering for organic and AI visibility, Demand Labs for enterprise B2B growth, Performance Labs for B2C acquisition, FTA Prime for startup marketing, and Creative Labs for storytelling. At the core is a proprietary visibility platform (patent pending) built on ICP-based persona modelling that tracks how brands appear across AI environments.

With 80+ A-star professionals across Mumbai, Bengaluru, and Gurugram, we are mentored by an advisory board of SMEs across Retail, Ecommerce, BFSI, Life Sciences, Healthcare, Education, Aviation, and Technology, along with professors from GWU and IIMs.
FTA is built as a modern marketing company.
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