FTA Global Launches FTA.Visibility, an AI-Powered Tool to Measure and Optimize Brand Presence in AI-Driven Search

Date: 05th May 2026, 10:00 AM

Location: Mumbai

FTA Global has introduced a new AI visibility intelligence tool designed to help brands track how they are cited and recommended across AI-powered platforms. The launch reflects the growing need for businesses to measure visibility beyond traditional search engines.

The solution enables brands to monitor their presence across AI and LLM-driven platforms, providing insights into citations, recommendations, and competitive positioning. As consumer discovery increasingly shifts towards AI-generated responses, understanding how a brand is represented across these ecosystems is becoming critical.

According to Senthil Kumar Hariram, Founder and Managing Director, AI-driven discovery is changing the way consumers find and evaluate brands. He highlighted that traditional SEO metrics alone are no longer sufficient, and marketers need new measurement frameworks that reflect how AI systems surface and reference information.

The tool is designed to help organisations identify visibility gaps, benchmark their performance against competitors, and make data-driven decisions to strengthen their AI presence.

The launch reinforces FTA Global's focus on helping brands adapt to the next phase of digital discovery, where citations, contextual relevance, and AI visibility are emerging as key indicators of marketing success.

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