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Communities Drive Deeper Trust and Long-Term Brand Value, said Senthil Kumar Hariram

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Communities Drive Deeper Trust and Long-Term Brand Value, said Senthil Kumar Hariram

Date: 24th July 2025, 10AM

Location: Mumbai

In a feature by exchange4media, Senthil Kumar Hariram, founder and managing director, FTA Global, shared his perspective on why brands must prioritise community over conventional campaign-led strategies.

He pointed out that in an AI-influenced ecosystem, engagement signals such as authenticity and consistency will be critical in determining which brands will be shown to consumers and remain relevant because communities will strengthen those engagement signals.

According to him, the new focus should shift from marketing in a transactional manner to building lasting relationships through community, which will ultimately lead to sustainable growth.

To read the full story: Link

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