“Airport Content Restrictions Will Push Brands Towards More Purposeful Storytelling,” said Senthil Kumar Hariram
Date: 04th June 2026, 10:00 AM
Location: Mumbai
The proposed restrictions on unauthorised filming at airports are expected to reshape how brands and creators approach travel and lifestyle content. In an industry feature, Senthil Kumar Hariram, Founder and Managing Director, FTA Global, shared his perspective on the implications for marketers and the creator economy.
He explained that while airport content has become a popular format for influencers and brands, the new guidelines are likely to encourage more thoughtful and permission-led content creation. Rather than limiting creativity, the shift could inspire marketers to focus on richer storytelling that extends beyond airport terminals and highlights authentic travel experiences.
Senthil also noted that brands will need to adapt by planning content more strategically, collaborating closely with creators, and ensuring compliance with evolving regulations. Although production workflows may become more structured, the long-term impact on the creator economy is expected to be limited as creators continue to innovate with new formats and destinations.
The discussion highlights how changing regulations are prompting marketers to balance creativity, compliance, and authentic storytelling in an evolving digital content landscape.
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