AI visibility is the new SEO metric, and most brands aren’t tracking it
Date: 01st September 2026, 10:00 AM
Location: Mumbai
For years, brands have measured digital visibility through keyword rankings, organic traffic, impressions, and click-through rates. As AI platforms increasingly become part of the customer discovery journey, however, these metrics no longer tell the complete story. In an authored article, Senthil Kumar Hariram, Founder and Managing Director, FTA Global, explores why brands need to start measuring their visibility across AI-generated responses.
The article explains how platforms such as ChatGPT, Gemini, Perplexity, and Microsoft Copilot are changing the way consumers research products, services, and brands. Instead of browsing several links, users can now receive direct recommendations and comparisons through AI-generated answers.
Senthil highlights that a brand can rank highly on Google and still remain absent when customers ask AI platforms for recommendations. AI visibility therefore goes beyond rankings, focusing on how frequently and accurately a brand is recognised, referenced, and recommended.
The article also outlines how businesses can strengthen AI visibility by building topical authority, creating useful content, maintaining consistent messaging, and monitoring how AI platforms describe their brands and competitors.
As discovery continues to evolve, Senthil emphasises that marketers need to treat AI visibility as a core performance metric alongside traditional SEO measures.
Read the full story here: Link
