40+ ex-NPDI leaders launch Fire The Agency – A new era in marketing begins

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Date: 12th June 2025, 10AM

Place: Mumbai

FTA Global has been launched by ex-leaders of NP Digital India who have created a different way of structuring modern marketing services that are integrated with outcomes rather than being fragmented amongst several agencies.

The company's goal is to develop one system where strategy, execution and measurement can all take place simultaneously which decreases the amount of time to deliver results and increases the ability to hold people accountable for them. In order to achieve this, the emphasis will be on developing one unified structure to bring together all of the various components of a marketing campaign to provide measurable business results.

With marketing increasingly influenced by AI and evolving consumer journeys, brands are looking for partners who can offer agility and clarity in execution. FTA Global aims to fill this role by bringing together data, content and technology in a manner that is much more cohesive and streamlined.

The launch of FTA Global represents a major shift in the way the marketing industry has operated in the past five to ten years towards being more efficient, transparent and performance driven.

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