“Luxury Marketing in India Will Be Driven by Precision, Not Just Premium Positioning,” said Senthil Kumar Hariram

Date: 23rd October 2025, 10:00 AM

Location: Mumbai

India’s luxury market is witnessing strong momentum, with brands increasing their advertising investments to capture a growing base of affluent and aspirational consumers. In a feature by exchange4media, Senthil Kumar Hariram, founder and managing director, FTA Global, shared his perspective on how luxury brands should approach this growth phase.

Senthil highlighted that luxury marketing is no longer limited to exclusivity and high-end imagery. As the audience base expands, brands need to adopt more precise and insight-driven strategies to reach the right consumers without diluting their positioning.

He also pointed out that digital platforms and AI-driven discovery systems are playing a significant role in shaping how luxury brands are found and experienced. This makes it essential for brands to maintain consistency, clarity, and contextual relevance across all touchpoints.

According to him, luxury brands must strike a balance between aspiration and accessibility. While maintaining their premium identity, they also need to engage with consumers in more personalised and meaningful ways.

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