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FTA Global appoints Yatin Bhasin and Tasneem Calcuttawala to VP roles

Date: 21st July 2025, 10AM

Location: Mumbai

FTA Global has made two key appointments to its leadership team: Yatin Bhasin and Tasneem Calcuttawala have been appointed Vice Presidents. This is an important step for the company as it continues to expand its integrated and performance-driven marketing model. The appointment of Yatin and Tasneem also underscores FTA Global’s emphasis on having strong leaders in place who will be instrumental ingrowing the company and driving innovation.

Yatin Bhasin is a seasoned professional with vast experience in digital strategy and performance marketing as well as experience helping clients grow their businesses. He has a long history of driving significant business impact for clients across numerous industries. Tasneem Calcuttawala is also a seasoned professional with many years of success in account management, brand strategy, and operational excellence; she will further enhance FTA Global’s ability to provide clients with cohesive and scalable marketing solutions.

These appointments come at a time when the marketing industry is going through an unprecedented transformation due to the emergence of AI and LLM-based ecosystems. As brands are looking for partners that have the ability to integrate strategy, execution, and technology, FTA is focused on building a leadership team that can execute on these needs and provide brands with measurable results.

To read the full article, click: Exchange4Media, Adgully, MediaNews4U, Media Brief, Campaign India, Best Media Info, afaqs, Adtech Today, Manifest Media

 

 

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About FTA
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We are a Search Engineering™ company that helps brands become visible across search engines, AI assistants, and modern discovery systems where decisions happen before clicks.
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Our integrated model combines Search Engineering for organic and AI visibility, Demand Labs for enterprise B2B growth, Performance Labs for B2C acquisition, FTA Prime for startup marketing, and Creative Labs for storytelling. At the core is a proprietary visibility platform (patent pending) built on ICP-based persona modelling that tracks how brands appear across AI environments.
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With 80+ A-star professionals across Mumbai, Bengaluru, and Gurugram, we are mentored by an advisory board of SMEs across Retail, Ecommerce, BFSI, Life Sciences, Healthcare, Education, Aviation, and Technology, along with professors from GWU and IIMs.
FTA is built as a modern marketing company.
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