The Future of Agencies: Team as a Subscription | Podcast

Date: 25th September 2025, 10:00 AM

Location: Mumbai

In a recent episode of The Guiding Voice podcast, Senthil Kumar Hariram, Founder and Managing Director, FTA Global, shared his perspective on how marketing is evolving in an AI and LLM-driven ecosystem.

During the conversation, he highlighted that performance marketing is no longer just about driving traffic or short-term conversions. Instead, the focus is shifting towards delivering meaningful business outcomes through more integrated and system-driven strategies.

He also discussed how AI is reshaping discovery, where visibility is determined by relevance, context, and structured information rather than just reach. This requires brands to rethink how they approach content, data, and overall digital presence.

Another key point was the need to move beyond vanity metrics. Senthil emphasised that marketers should prioritise metrics that directly impact business growth, such as quality of conversions, retention, and long-term value.

Overall, the discussion reinforces that the future of marketing lies in building connected systems that align with AI-led discovery and drive sustainable results.

To listen to the full podcast: Link